July 24, 2008
AT&T Lifts Off at Quick Chek New Jersey Festival of Ballooning With Top Flight Coverage and Cell Phones for Soldiers Cell Phone Drive
MORRISTOWN, N.J., July 24 /PRNewswire-FirstCall/ -- AT&T Inc. has announced the deployment of a portable cell site on wheels or COW to enhance wireless coverage for customers attending the Quick Chek New Jersey Festival of Ballooning at Solberg Airport in Readington, N.J. from July 25 - July 27. AT&T is supplementing existing coverage to accommodate the anticipated increase in wireless traffic during the festival.
"AT&T is once again proud to be a sponsor of this wonderful family event. We're doing everything possible to make sure our customers have a great network experience while using their new iPhone 3G and other AT&T devices to make calls, send text messages or check e-mails," said Tom DeVito, vice president and general manager for AT&T's wireless division in New Jersey and New York. "This year we're also inviting attendees to donate their unwanted cell phones to support the Cell Phones for Soldiers charity. This is a great way to help our U.S. military overseas stay connected to their loved ones back home."Cell Phones for Soldiers uses the proceeds from recycled wireless devices to purchase prepaid phone cards for U.S. Military stationed overseas. AT&T and Cell Phones for Soldiers recently announced raising more than $2 million to support U.S. Troops with free phone cards. The collection bin for Cell Phones for Soldiers will be located in the AT&T tent.
As one of the festival's sponsors, AT&T's hot-air balloon is a yearly favorite during the weekend along with the AT&T Pit Stop featuring a replica stock car tire changing station that lets you experience all the thrills of being part of NASCAR's pit crew. AT&T's #31 RCR Chevrolet will also be on display and festival-goers have the chance to get their picture taken with the car.
AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.
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