July 24, 2008

Port of Long Beach Selects Microsoft Dynamics CRM

Microsoft has announced that the Port of Long Beach, engaged in seaports and a trailblazer in goods movement, has selected Microsoft Dynamics CRM 4.0 to provide the technology needed to create a single repository for information on its 15,000 contacts, representing 5,000 companies.

Microsoft Dynamics CRM furnishes organizations with powerful, role-based customer relationship management capabilities. For the Port of Long Beach, the Microsoft solution will replace spreadsheets, desktop databases and handwritten records that currently reside in the offices of the organization's 375 employees. The technology will unify these contacts to allow access for all authorized personnel at their desks and via the web when working remotely.

The port's Microsoft Dynamics CRM solution is being hosted by Microsoft Gold Certified Partner CRM OnTarget in Seattle. This hosting option enables the port to save money by sharing a server at the partner's location with other companies.

Before purchasing the Microsoft solution, the port evaluated it along with Salesforce.com and Maximizer CRM 10, selecting Microsoft Dynamics CRM 4.0 because of its tight integration with Microsoft Office Outlook; the ability to have it externally hosted initially, with the option to bring it in-house later; and its Web interface that allows accessibility from virtually anywhere.

The Port will focus initially on the Microsoft Office Outlook module that integrates Microsoft Dynamics CRM into each employee's familiar application for contact lists, e-mail and calendaring. It is retiring each of the other repositories that staff previously had generated.