TheStreet.Com and Internet Broadcasting Announce Content Partnership
TheStreet.com, Inc. (NASDAQ: TSCM), a leading financial media company, and Internet Broadcasting Systems, Inc., the leading local Internet solution provider for broadcast publishers and local advertisers in the U.S., today announced a new strategic content distribution partnership that will see TheStreet.com featured prominently across the Internet Broadcasting network of sites.
Under the terms of the arrangement, articles and videos from the properties of TheStreet.com’s network, including TheStreet.com, Stockpickr.com, and TheStreet.com TV, will join MainStreet.com content already featured on the Internet Broadcasting Local Network.
“We are very excited to have our content featured broadly across the IB network at a time when our audience reach continues to expand and our distribution network continues to grow,” said Sandy Brown, Vice President, Strategy & Business Development, TheStreet.com.
“With TheStreet.com, Inc.’s network delivering premium editorial content, plus stock market quotes pages and more, we will be able to provide the Internet Broadcasting network’s users a comprehensive, up-to-the-minute package of information relating to their investments, business and personal finance needs,” said Erik Greenberger, Vice President, Revenue Business Development, Internet Broadcasting. “This partnership underscores our goal of providing consumers with the most comprehensive array of high quality branded content on the Web, while connecting marketers to a highly engaged web audience through targeted ad solutions.”
About TheStreet.com, Inc.
TheStreet.com is a leading financial media company. It engages audiences on video and digital platforms through some of the Web’s best known sites: TheStreet.com, RealMoney.com, Stockpickr.com, BankingMyWay.com, MainStreet.com, Rate-Watch.com and Promotions.com. Through this network, the company produces and distributes content in all areas where life and money intersect to inform, engage and activate one of the most affluent, influential audiences on the Web today. For more information, visit www.thestreet.com.
About Internet Broadcasting Systems, Inc.
Established in 1996, IB is a leading local media network that builds powerful solutions – products, content, and services – that make it easier for publishers and advertisers to reach engaged audiences in relevant environments.
Partnerships with CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting, NBC, and Post-Newsweek Stations among others contribute to our reach and success. In June 2008, the IB Local Network was comprised of over 46.3MM unique visitors and ranked 42nd according to the comScore Media Metrix Ad Focus ranking.
Headquartered in St. Paul, MN with additional offices in New York, Chicago, San Francisco, Los Angeles, Denver, and Atlanta, every member of the IB community is committed to innovating for the next era of the Internet. For more information, visit www.ibsys.com.