July 24, 2008

Lipstickpowdernpaint.Com Launches a Savvy New Sister Site Called Lipsticklifestyle.Com, Debuting July 2008

What more could a beauty junkie ask for then up-to-the-minute great beauty information on www.lipstickpowdernpaint.com? An expanded knowledge of great lifestyle tips with the introduction of the newly launched website www.lipsticklifestyle.com, providing a focus on fashion, home & decor, technology and travel.

Lipstick Lifestyle is the urban girl's guide to fabulous finds and the dedicated writers for this knowledgeable new site source out the very best in fashion and style to home and decor to gadgets and travel, all for the benefit of their shopping-savvy readers.

Ellen Mirza, Editor-in-Chief comments, "Lipstick Powder N Paint has been a huge hit with 25-45 beauty-savvy gals throughout North America, for over two years. I believed it was the right time to start Lipstick Lifestyle and reach those shopping-savvy readers whom we might not have been touching with the beauty site. Plus we LOVE shopping so this is a natural extension and perfect outlet for us to share our other passions - Fashion, Travel, Technology, Home Decor and more."

Lipstick Lifestyle, which went live on July 1, 2008, offers up fun bite-sized pieces of useful information about the latest and greatest products, and where educated shoppers can pick them up throughout North America. There will also be some special features on both sites.

Some of the unique features that can be found on this new site, www.lipsticklifestyle.com include:

- Top Women in Focus - Top business women are interviewed and asked questions about their career, life and like and dislikes.

- Monthly Give-a-way

- Divine Deals Section -posting "must have" deals and steals. This is an area where advertisers will have an opportunity to promote their products for a small fee per month

About Lipstick Powder N Paint

Lipstick Powder N Paint is the urban girl's guide to everything beauty-ful, and the best beauty products from all over the world are celebrated for the benefit of its gorgeous readers. Originally launched in 2006, the website has an established readership of North America women (60% U.S.). It is also part of the GLAM Network, the Total Beauty Network, Splendicity and the Beauty Blog Network. Lipstick Powder N Paint readers are modern, successful, professional women aged 25 - 45, who enjoy shopping and love to have the latest products to pamper themselves. The website's main focus is on cosmetics, skin care and hair care, all directed toward women.

About Ellen Mirza - Editor-in-Chief

Ellen is the type of gal that loves to shop, surf the internet and soak up information.

Born in Toronto in 1971, she has had a wonderful opportunity to travel all over the world and during this time, soak in different local cultural lifestyles. Ellen has lived in major cities for significant portions of her life including London, England, Sydney, Australia, Vancouver and then finally settling back to her home town in Toronto in 2007.

After about 10 years in the event and marketing industry, Ellen decided that she wanted to do something fun and different. She had a bit of a fascination for blogs and the fact that the content was always changing and very current. On a whim, she decided to try her hand at writing a blog and started Lipstick Powder N Paint in June 2006. She wrote about products she owned and loved and contacted her favourite bloggers to let them know about her site. Within weeks there was a steady flow of readers going to the site to get their daily beauty fix. Ellen was amazed!

By 2007, Ellen Mirza was inundated with readers emailing her, products being sent to her for review and a steady readership. At that point she realized she had truly found her niche in the blogosphere, deciding to make Lipstick Powder N Paint her full-time job. Moving back to Toronto in 2007 provided her with the resources of so many PR agencies located in the heart of the city at her fingertips as well as the Canadian publishing industry and still being close to New York.

Ellen has freelanced and written articles for Sweetspot, WestCoast Families, GLAM and more.

 Contacts: PK Communications Pamela Kennedy (416) 402-3364 Email: [email protected]  LIPSTICK LIFESTYLE L. Ellen Mirza Editor-in-Chief (416) 604-7883 Website: www.lipsticklifestyle.com Website: www.lipstickpowdernpaint.com

SOURCE: Lipstick Lifestyle