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DLP Cinema Projection a Digital Force for 'Star Wars: Episode III - Revenge of the Sith'

Posted on: Thursday, 12 May 2005, 06:00 CDT

DALLAS, May 12 /PRNewswire-FirstCall/ -- Texas Instruments (TI) DLP Cinema(TM) technology, the digital cinema projection technology deployed in movie theatres worldwide, today announced its involvement in shaping the "Star Wars: Episode III - Revenge of the Sith" universe and its global support at the upcoming premieres and charity screenings.

Director George Lucas and Producer Rick McCallum relied upon a DLP Cinema(TM) projector to view dailies during production, make color corrections in post, and accurately capture the movie's dark side with rich color, high contrast and incredible sharpness. "Our collaboration with Texas Instruments and its DLP Cinema products has served us well since the digital premiere of 'Star Wars: Episode I - The Phantom Menace' in 1999," said Rick McCallum, producer, "Star Wars: Episode III.""Digital cinema projection is a vital part of the moviemaking process since it reduces production time and consistently delivers our desired vision to the screen."

"TI, through its DLP products group is proud to have served as the digital projection partner for George Lucas, Rick McCallum and the 'Star Wars' team for the last decade," said Doug Darrow, Brand and Marketing Manager, DLP Products at Texas Instruments. "We look forward to continuing this relationship; as well as providing 'Star Wars' fans with the best possible theatrical presentation -- with true color reproduction, unmatched clarity, and consistent picture quality that DLP Cinema technology delivers."

The proceeds from the premiere screenings utilizing DLP Cinema(TM) technology on May 12 will benefit three charities:

* Los Angeles - The Los Angeles benefit premiere will assist Artists for

a New South Africa (ANSA), a non-profit organization working in the US

and South Africa to combat HIV/AIDS, advance civil and voting rights,

and educate and empower youth.

* New York - The New York benefit premiere will donate to The Children's

Health Fund, which provides care to medically underserved children in

some of the nation's most impoverished rural and urban communities.

* San Francisco - The San Francisco premiere will benefit Koret Family

House, which provides free, temporary housing for children with life

threatening illnesses and their families during treatment at UCSF

Children's Hospital.

In addition to the U.S. premieres, DLP Cinema(TM) projectors are supporting the premieres in Berlin, Madrid, Rome, Singapore and Zurich. In addition, a Barco DLP100 DLP Cinema(TM) projector will be utilized at the Cannes Film Festival on May 15 for a special presentation and discussion of "Star Wars: Episode III."

Digital cinema has recently experienced growth in Europe and Asia. Europe has seen the addition of 31 screens this year through an initiative from XDC, bringing the European total to 86 screens using DLP Cinema(TM) projectors. Additionally, the UK Film Council recently announced plans for a 250 screen deployment in the UK, and Avica announced plans for a 500+ screen deployment in Ireland. Asia currently leads the world with DLP Cinema(TM) projector deployment, with 166 screens. DLP Cinema(TM) is the only projection technology deployed in theatres for major motion picture releases, and is in more than 350 theatres worldwide.

About Texas Instruments DLP Products

Texas Instruments DLP display technology offers clarity down to the most minute detail, delivering pictures rich with color and brightness to large- screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema(TM)). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. At the heart of every DLP chip is an array of up to 2 million microscopic mirrors that switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 6 million DLP subsystems have been shipped. For more information, please visit http://www.dlp.com/

Texas Instruments Incorporated provides innovative DSP and Analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com/  .

DLP Cinema(TM) and DLP(TM) are trademarks of Texas Instruments.

Texas Instruments DLP Products

CONTACT: Molly Mulloy of Texas Instruments DLP Products,+1-214-567-3125, or mollym@ti.com ; or Nick Mendoza of Rogers & Cowan,+1-310-854-8128, or nmendoza@rogersandcowan.com , for Texas Instruments DLPProducts

Web sites:

http://www.dlp.com/

http://www.ti.com/

Source: PRNewswire-FirstCall

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