July 25, 2008

A Valuable Introductory Guide to Projecting 3G in Emerging Markets: Avoid Misinterpreting 3G Forecasts & Succeed in the Market

Research and Markets (http://www.researchandmarkets.com/research/a04cbf/projecting_3g_in_e) has announced the addition of the "Projecting 3G in Emerging Markets" report to their offering.

The spread of third-generation (3G), high-bandwidth networks opens the $1.7-trillion telecommunications industry to a range of new software, service, hardware and content providers. IT heavyweights like Microsoft, Google, and Yahoo! perceive that their software and services will be delivered increasingly through mobile devices and networks. For these relatively new entrants to the telecommunications industry, understanding the current and future state of 3G in high-growth emerging markets is crucial to successful business development. Misinterpretation of 3G forecasts could lead companies to over- or underestimate the market by 10, 50 or even 100 million subscribers, which could result in faulty business planning and the misallocation of resources, costing companies millions, or even billions, of dollars.

This report is a primer for those new to the telecommunications industry. It provides a simple, straightforward explanation of all generations of mobile technologies and how they differ in terms of technology, spectrum, market share, bandwidth, and available services. It applies that understanding to dispel three common misconceptions about 3G. The report tackles the evolution of mobile telephony and competing technologies and explains the implications of 3G networks, services and handsets for IT business managers.

Key Topics Covered:

- Evolution of Mobile Telephony

- Competing Technologies

- 3G Networks

- 3G Services

- 3G Handsets

- Three Common 3G Misconceptions

- Implications for IT Business Managers

For more information visit http://www.researchandmarkets.com/research/a04cbf/projecting_3g_in_e