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Chicago Public Schools’ New Web Site Makes It Easier for Parents to Get Involved, Find Information

July 25, 2008

Chicago Public Schools (CPS), the third-largest public school system in the U.S., announced today that it partnered with Sapient (NASDAQ: SAPE) to launch a newly redesigned online presence at http://www.cps.edu. The new site, which went live today, provides the latest information on all scholastic services and programs to parents, students and staff. In addition, a new feature gives parents the opportunity to compare schools based on a number of statistics, helping them to better evaluate each institution.

“The new CPS website presents district information in a clear format that’s intuitive and easy to use,” said Chicago Board of Education President Rufus Williams. “It puts all of the important resources in one place, so that parents have what they need to make decisions that impact their children’s education and future. We thank Sapient for helping us reach this goal. We are very proud of the results.”

After survey results showed that most CPS online users found the district’s web site difficult to use and frustrating, the district partnered with Sapient Interactive to revitalize its online brand and dramatically improve the perception and functionality of its web site.

CPS and Sapient created a “hypothetical parent” model based on feedback from interviews with parents and teachers to help the partners develop a common, identifiable “voice” to engage potential volunteers, while gaining valuable insights into how CPS users interacted with the web site. The premise of the composite model was to increase parent participation through the development of clear, consistent messaging throughout the CPS online experience. The new site allows parents, students and staff to find information on the district’s programs and services quickly and easily.

“As with any of our customers, CPS had to understand how web site users interact with the online channel and then create a memorable experience for them to achieve its goals for the project. The user experience provided by the school system’s new site is absolutely critical to achieving CPS’s goal of turning the web site into a catalyst for parent volunteers,” said Sapient Chief Creative Officer Gaston Legorburu. “Together, we have created a web site that combines intuitive navigation features with innovative tools to help parents, students and staff reach easy solutions. CPS has translated its brand vision perfectly over the web, which will allow CPS to easily communicate with its audience.”

About Sapient

Sapient, a global services firm, operates two groups–Sapient Interactive and Sapient Consulting–that help clients compete, evolve and grow in an increasingly complex marketplace. Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise. Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.

Sapient’s passion for client success–evidenced by its ability to foster collaboration, drive innovation and solve challenging problems–is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale. Leading clients, including BP, Essent Energie, Hilton International, Janus, Sony Electronics and Verizon, rely on the company’s unique approach to drive growth and market momentum. Headquartered in Boston, Massachusetts, Sapient operates across North America, Europe and India. For more information, please visit www.sapient.com.

Sapient is a registered service mark of Sapient Corporation.




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