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Mercent Launches Hosted Software Service

Posted on: Friday, 25 July 2008, 12:00 CDT

Mercent, a provider of online marketing technology, has launched its Mercent Retail Paid Inclusion, a hosted software service that enables merchants to optimize product-level, category-level, and top-level pages on Yahoo! Search Submit Pro, according to key performance metrics including profitability, revenue, return on ad spend, and cost-per-order.

Mercent Retail Paid Inclusion is the latest addition to the Mercent Retail family of hosted performance marketing services. Mercent Retail Paid Inclusion offers online retailers the ability to continuously track and improve performance on Yahoo! Search Submit Pro and related search engines on a product-by-product basis at scale.

Mercent Retail Paid Inclusion includes full-service performance marketing account management, contract administration, and PPC/CPC billing services for Yahoo! Search Submit Pro.

With Mercent Retail, retail marketers track and manage the performance of paid inclusion pages alongside ads placed on transactional marketplaces such as Amazon.com and Shop.com, shopping portals such as shopping.com and shopzilla, and affiliate marketing programs such as LinkShare and Performics. Mercent provides related full-service performance marketing account management and ad spend billing services through the Mercent Performance program.

Source: Datamonitor

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