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Dell Launches Summer Rocks Festival Tour and Sweepstakes With a Head- Turning Towel Drop at Parks and Beaches Nationwide

July 26, 2008

Kick-off Celebrates Hi-Def Mobile Lifestyles with Arrays of Super- Sized, Eye-Popping Beach Towels

Dell Inc.

Media Contact:

Jay Pinkert, 512-632-7728

jay_pinkert@dell.com

Logo: http://www.dell.com

A sea of color will wash over select recreational hotspots across the United States Saturday, July 26, as Dell choreographs mass arrays of the quintessential summer accessory – a super-sized, eye- popping beach towel. The event launches Dell’s six-festival Summer Rocks Tour and Sweepstakes.a

Large-scale checkerboard mosaics comprised of hundreds of colorful beach towels are planned for:

The premium bamboo towels evoke the new Dell Studio laptop PCs, which are available in more than 10 color combinations.

Hangtags on the towels announce the Dell Summer Rocks Sweepstakesa, which offers passionate music fans the chance to win one of 10 pairs of tickets to the 2008 Austin City Limits Music Festival, Sept. 26-28 in Austin, Texas.

Dell’s Summer Rocks Tour will take the Dell Dome experience to six of the summer’s hottest music festival destinations:

The exterior of the geodesic Dell Dome will serve as a massive canvas for the work of Brooklyn-based artist Mike Ming, whose designs are available on the Dell(TM) Inspiron(TM) 1525 laptop. Ming also will create a new work of art at each Dell Dome event and assist visitors with their own projects.

Inside the Dell Dome, visitors can take part in unique Dell experiences like:

“The Dell Dome is a multimedia playground that celebrates self- expression and promotes sharing through art, music and design,” said Lisa Hassel, experiential marketing manager for Dell’s Consumer business. “The combination of technology and recreation adds unique depth and dimensions to the music festival experience.”

For highlights from the Dell Summer Rocks tour, and special online features and downloads, visit the Dell Lounge.

Links to:

www.delllounge.com/summerrocks

www.dell.com/art

www.dell.com/content/products/category.aspx/ laptop_studio?c=us&cs=19&l=en&ref=homepg&s=dhs

(Due to its length, this URL may need to be copied/pasted into your Internet browser’s address field. Remove the extra space if one exists.)

a NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 48 CONTIGUOUS UNITED STATES (D.C.) 18 YEARS AND OLDER. VOID IN AK, HI, AND WHERE PROHIBITED. Sweepstakes ends 9/7/08. For Official Rules, prize descriptions and odds disclosure, visit www.DellLounge.com/ summerrocks. Sponsor: Dell Marketing, LP, One Dell Way, Round Rock, TX 78682.

About Dell

Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/ conversations. To get Dell news direct, visit www.dell.com/RSS.

Dell is a trademark of Dell Inc.

Dell disclaims any proprietary interest in the marks and names of others.

TABLE

Austin, Texas

Chicago, Illinois

Los Angeles, California

Miami, Florida

New York, New York

Seattle, Washington

TABLE

Lollapalooza – Chicago,

Aug. 1-3

Virgin Mobile Festival –

Baltimore, Aug. 9-10

Outside Lands Music & Arts

Festival – San Francisco,

Aug. 22-24

Bumbershoot – Seattle,

Aug. 30-Sept. 1

Monolith Music Festival –

Morrison, Colo., Sept.

13-14

Austin City Limits Music

Festival – Austin, Texas,

Sept. 26-28

TABLE

Stations for creating a

20-track “digital mix

tape” from a menu of up to

100 songs.

A pop culture hair salon,

where stylists will

recreate iconic rock star

hairdos.

Custom and Mike Ming

original airbrush tattoos.

Custom heat iron transfers

for shirts, bags and

scarves.

(c) 2008 BUSINESS WIRE. Provided by ProQuest Information and Learning. All rights Reserved.




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