July 28, 2008
Sprint Makes It Easier for Customers to Navigate the Internet, Find the Content They Want on Sprint Phones With Sprint Web
As customers increasingly count on their wireless phones for on-the-go Internet access, Sprint (NYSE:S) is making it easier for them to get the content they want with today's launch of Sprint Web, a next-generation mobile Web browsing experience on popular Sprint phones. Sprint Web offers an adaptive home page that delivers content based on the customer's previous usage, along with direct access to search from Google Inc (NASDAQ: GOOG). This enhancement is automatic for Sprint customers who currently access the mobile Web on these phones and requires no additional action on their part.
"Sprint customers have always been able to access the Internet on data-capable Sprint phones, and with Sprint Web we've made it even easier for them to quickly find the information that they need," said Kevin Packingham, senior vice president of product and technology development for Sprint. "Sprint Web automatically learns what content the customer likes and puts it on their home page, along with Google search of the full Internet. This allows Sprint customers to get the most from the Internet on their phones even faster, when and where they want to, with the Now Network(TM)."
The new Sprint Web home page uses technology by ChangingWorlds, a global expert in mobile Internet personalization and content discovery technologies, to provide each customer with dynamic, relevant content and information as a result of their past usage. This makes each customer's Sprint Web home page unique, depending on their interests. For example, if a customer continually goes to sports links, the top sports stories will be featured. This allows customers to quickly get relevant information based on what they use most, making it easier to navigate the Internet on their phones and reducing the time they spend looking for content. To access Sprint Web, customers simply click the Web icon on the main menu of their phone.
Sprint Web also gives customers direct access from the home page to Google search, so users can get relevant open Internet results quickly and easily, in a format they're used to seeing on their computer screens. Google is now the default mobile search provider for open Internet search on Sprint phones with Sprint Web. To access Google search on these phones, customers simply click the Web icon on the main menu of their phone and enter a term into the search box on the new Sprint Web homepage.
Sprint Web is available today on 40+ popular Sprint phones, including RAZR2 by Motorola, Centro by Palm, Rumor by LG, Upstage by Samsung, and Katana DLX by Sanyo. Sprint plans to make Sprint Web available on virtually all Web-capable Sprint feature phones over the coming weeks. The introduction of Sprint Web follows Sprint's launch earlier this year of a more PC-like open Internet browsing experience on its phones, which provides more user-friendly renderings of Internet sites, even those not optimized for mobile devices.
Sprint Web and Google search are available at no additional charge to Sprint data subscribers, including customers subscribing to Everything plans such as the $99 Simply Everything(SM) plan, Talk/Message/Data Share plans and data packs. Standard data usage charges apply for customers without a data subscription.
Sprint is committed to offering its customers an enhanced mobile Internet experience, along with mobile content and applications, when, where and how they want them:
-- Sprint has employed an open Internet approach since first launching the Wireless Web on its phones in 2001.
-- Through relationships with third parties, dozens of non-Sprint branded applications, games and other digital media operate on the Sprint network.
-- Sprint will hold its eighth annual Application Developer Conference later this year to provide third-party developers with tools and resources for creating innovative products and services for Sprint customers.
-- Sprint is a member of the Open Handset Alliance, along with more than 30 other participating companies, to support the free and open mobile applications platform named Android.
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving nearly 53 million customers at the end of the first quarter 2008; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.
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