July 28, 2008
Fisher Communications and SecondSpace Announce Partnership to Create Co-Branded Vacation Home Websites
Fisher Communications (NASDAQ: FSCI) today announced a content partnership with SecondSpace, Inc., the leading online marketplace for second homes and recreational retreats. This agreement will bring the world's largest online selection of vacation homes and property listings to Fisher Interactive Network, which includes websites in California, Oregon, Washington and Idaho.
As the first step in the partnership, Fisher has integrated more than 400,000 vacation home and resort property listings from SecondSpace's flagship ResortScape.com site into Seattle's www.KOMONews.com, Portland's www.KATU.com and California's www.BakersfieldNow.com Web sites."Fisher Communications is one of the most trusted names in the broadcasting industry, with more than 10 million people turning to our stations and websites for up-to-the minute local news and information," said Colleen B. Brown, Fisher Communications President and CEO. "With this partnership, Fisher begins to fulfill one of its strategic goals to offer more discrete, highly personalized and contextually relevant lifestyle content to its local online audience."
The SecondSpace partnership will be managed by Fisher Interactive Network. After launching the initial three sites, Fisher plans to incorporate vacation home and property listings into its entire suite of sites. In addition to the Fisher sites, the listings can be found at http://KomoNews.ResortScape.com, http://KATU.ResortScape.com and http://BakersfieldNow.ResortScape.com.
"Over the past century, Fisher Communications has established itself as the pre-eminent provider of local news and information for millions of consumers in the markets it serves," said Anil H.P. Pereira, founder and CEO of SecondSpace. "Now, by combining our Vacation Homes for Sale listings with the Fisher Interactive Network, we are enabling Fisher's customers to search beyond the bounds of their local communities to discover their perfect recreational retreat or dream second home."
The Vacation Home for Sale listings, which are displayed on co-branded Web sites, are powered by SecondSpace's highly scalable semantic Web platform and an intelligent listings switch, which sorts more than 1.5 million property listings to determine those that uniquely match the "second home" lifestyle. SecondSpace "tilts" its deep database of lifestyle properties to surface those that are contextually relevant to a partner's viewers and Web audience so visitors can choose the locations that best suit their lifestyle needs.
Amenity community developers and luxury real estate brokers and agents who wish to feature their properties on the new www.KOMONews.com, www.KATU.com and www.BakersfieldNow.com co-branded "Vacation Homes for Sale" Web sites can contact Sales@ResortScape.com for details and pricing information.
About Fisher Communications
Fisher Communications, Inc. is a Seattle-based communications company that owns and operates 13 full power television stations (including a 50%-owned television station), 7 low power television stations and 8 radio stations in the Western United States. The Company owns and operates Fisher Pathways, a satellite and fiber transmission provider; Fisher Plaza, a media, telecommunications, and data center facility located near downtown Seattle; and Pegasus News, an online start-up and hyper-local media pioneer based in Dallas. For more information about Fisher Communications, Inc., go to www.fsci.com.
SecondSpace, Inc. (http://www.SecondSpace.com) is an online services company operating a network of highly immersive Web sites that enable people to make the most of the "second home" lifestyle. The company's sites include ResortScape.com (http://www.ResortScape.com), LandWatch.com (http://www.LandWatch.com), and a fast-growing network of international and co-branded sites that connect out-of-region buyers with knowledgeable professionals who have a local presence in thousands of rural and resort communities across the Americas and around the world. SecondSpace's sites are powered by the company's innovative, patent-pending Lifestyle Search & Discovery(TM) platform. The company is headquartered in Bellevue, WA, USA and led by a team of internet veterans with backgrounds from Amazon.com, American Express, Classmates.com, IMDb, Microsoft, VeriSign, Trendwest and other leading companies.
Media Contacts: For Fisher Communications: Sard Verbinnen & Co Paul Kranhold or Ron Low (415) 618-8750 For SecondSpace, Inc.: Illuminate Public Relations Minou Nguyen (206) 779-4559 Email Contact Steve Stratz (206) 300-9134 Email Contact