July 28, 2008

Mywaves Announces 2008 Second Quarter Growth and Surge in iPhone Usage

SUNNYVALE, Calif., July 28 /PRNewswire/ -- mywaves, the largest mobile video destination for consumers, today announced that second quarter traffic to the mywaves mobile site grew by 25% over the first quarter. Now, up to 300,000 daily unique users visit m.mywaves.com, to access a broad choice of free, short-form video entertainment, watching up to 255 videos every minute. In addition to overall traffic growth, mywaves saw iPhone users increase in record numbers, 500% over the first quarter. Music, celebrity, comedy, and sports videos continue to be extremely popular with the mywaves global user base.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080728/AQM062)

"It is clear from our growth and the popularity of videos from content partners including MTV, Sports Illustrated and Fox, that high quality, short-form professional entertainment is far more engaging for mobile consumers than the user-generated video anyone can find on the Web," said Rajeev Raman, CEO and founder, mywaves. "And when consumers can enjoy the video entertainment they want on a large, mobile screen like that of the iPhone's, the experience is unmatched."

mywaves offers the broadest choice of free mobile video for consumers. Leading content partners such as MTV, Sports Illustrated, Playboy, CBS, Fox, SpikeTV, VH1, and more have dedicated channels on mywaves. mywaves direct-to-consumer mobile Web site enables consumers to tune into video free of charge on more than 500 different mobile phone models in more than 100 countries.

mywaves attracts leading advertisers and content providers interested in using video entertainment to connect with the mobile consumer. Industry experts from eMarketer forecast that worldwide mobile marketing and advertising spending will reach $19 billion by 2012.

About mywaves Inc.

mywaves is a free, direct-to-consumer mobile video service that attracts up to 300,000 daily unique visitors to m.mywaves.com. mywaves enables viewers to browse through a broad choice of short-form videos from such content partners as MTV, Sports Illustrated, Playboy, CBS, Fox, SpikeTV, VH1, and more, regardless of their phone model or service provider. The mywaves services works globally across all 3G, EDGE, EV-DO, WiFi, and WiMAX networks. Its free, ad-supported model versus a subscription service has enabled the company to rapidly amass the largest mobile video audience in the world, providing advertisers the opportunity to interact with mobile consumers through the engaging medium of video entertainment. Headquartered in Sunnyvale, Calif., mywaves is led by a team from Yahoo!, Napster, Danger, Palm and TiVo. The company is funded by venture capital firm, Menlo Ventures.

For more information visit http://www.mywaves.com/m.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080728/AQM062AP Archive: http://photoarchive.ap.org/PRN Photo Desk, [email protected]

mywaves Inc.

CONTACT: Erica Jostedt of SutherlandGold Group, +1-415-848-7172,[email protected], for mywaves Inc.

Web site: http://www.mywaves.com/