• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Boomdash to Launch Search Engine Marketing (SEM) Partnership With Names and Numbers

Posted on: Tuesday, 29 July 2008, 09:00 CDT

Boomdash, LLC, a new innovative provider of online marketing solutions to local businesses via Internet search engines, announced today its partnership with Names and Numbers, a leading independent publisher of telephone directories in the Pacific Northwest, Midwest, and Southern United States. The partnership will allow Names and Numbers' advertisers to further extend their reach to customers using the ever-popular online SEM model.

"Advertisers with independent directory publishers are increasingly requesting new media advertising opportunities, and meeting this demand can be time-consuming and costly," said Cesar Nerys, Founder and CEO of Boomdash, LLC. "Boomdash offers independent publishers a simple, low-cost solution that provides what advertisers want most - to be found by their customers when they search the Internet."

"Our vision is to provide our local advertisers with additional cost-effective opportunities to reach more online customers; Boomdash Reach & Go helps to fulfill that vision," said Todd McKnight, Chief Operating Officer of Names and Numbers. "Our online yellow page directories provide great exposure for local businesses, and Boomdash helps strengthen this by taking our advertisers to the next level using cost-effective SEM. It's a winning combination for all involved."

The Boomdash Reach & Go product is a twofold offering: Boomdash Reach enables businesses to create and manage online SEM campaigns with Internet search engines based on a monthly budget they establish. In addition, it includes a proprietary ad optimization tool that monitors performance and makes automatic adjustments for the most effective marketing campaign possible over the long term.

Boomdash Go provides businesses with a dynamic online presence, regardless of whether they have a web site or not. Each "active ad" page includes such features as a click-to-call function that enables potential customers to call the business with the click of a mouse, and a mobile coupon solution that sends text-based promotions directly to the user's cell phone. Mobile coupon information (SMS code) is also placed in each business' print and online yellow page advertising to further strengthen overall directory usage.

Together, Boomdash Reach & Go provides a simple way to attract online and mobile users - Reach ensuring each business shows up in the proper online search and Go providing unique tools to encourage and enable users to interact with the business.

According to Nerys, "Our product takes the local business advertiser's need to place online ads and ties that to a more effective way to directly locate businesses within a specific directory's coverage area through SEM. Customers already use search engines like Google and Yahoo to find local business information, so any solution offered has to enable customers to be found. The Reach & Go platform works in conjunction with local directories to greatly strengthen the online visibility of participating businesses."

Boomdash offers its Reach & Go solution exclusively through independent yellow page directory publishers, a sales channel small businesses value and trust.

About Boomdash

Boomdash assists local businesses in attracting and converting online prospects through new media channels using patent pending Search Engine Marketing technology. By partnering with independent publishers, Boomdash can help local companies conduct more business by gaining greater visibility online. Boomdash is headquartered in Ann Arbor, Michigan. For more information visit boomdash.com.

About Names and Numbers

Names and Numbers is a Kansas-based independent publisher of telephone directories for the past 33 years. The company's 66 directories across 11 states currently reach over one million homes across the Pacific Northwest, Midwest, and Southern United States. For more information visit namesandnumbers.com.

Source: Business Wire

More News in this Category