• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Knowledge Networks Appoints Zagorsek to Lead Custom Marketing and Media Research Team

Posted on: Tuesday, 29 July 2008, 12:00 CDT

MENLO PARK, Calif., July 29 /PRNewswire/ -- Knowledge Networks (KN) has named Martin Zagorsek as Executive Vice President, Client Service, managing its rapidly growing business unit serving the advertiser and media industries -- including packaged goods, pharmaceutical, media content provider, and other companies. Zagorsek joins KN July 30th and will be based in the company's New York office.

"Martin could hardly have a stronger track record in building teams and capabilities that serve client needs in survey-based marketing research," said Simon Kooyman, Chief Executive Officer of Knowledge Networks. "He is an outstanding strategic thinker and leader who will complement our highly talented client team in serving commercial companies of all types. As we focus more intently on the intersections between brands, new and traditional media, and consumers, Martin will add exceptional value both internally and in assisting clients."

Zagorsek said, "Knowledge Networks is uniquely positioned to deliver the kinds of insights marketers need right now -- high-quality information that reflects expertise in key issues. The company has a high level of trust with clients, a focus on the future of consumer messaging, and a singular commitment to the fundamentals of accurate research. I am looking forward to learning from and contributing to this exceptional mix."

Before joining Knowledge Networks, Zagorsek oversaw NPD Group's business unit serving clients in the videogame, PC game, and software sectors; there he developed new techniques and products to track consumer use of emerging digital channels for accessing games and software. Earlier, as NPD's Director, Product Management, Zagorsek worked with top entertainment industry clients to identify new ways of providing strategic analysis across entertainment formats.

Zagorsek also served as Vice President, Strategy, for YaYa Media, which created games-based marketing ("advergaming") and training solutions for Fortune 500 clients. From 1998 to 2002, he was Director, Business Consulting, for Sapient Corporation, leading client engagements that integrated strategy, ethnographic user research, creative design and technical implementation of Internet platforms.

Zagorsek has a Master of Business Administration degree from The Wharton School, and a Bachelor of Applied Science in Systems Design Engineering from the University of Waterloo (Canada).

Knowledge Networks specializes in solving complex, high-impact problems, providing extraordinary quality and service to leaders in business, government and academia. We work closely with clients to create healthy consumer-brand connections, effective marketing and advertising, sound public policies, and accurate social science research. We have established respected practices in media, marketing, advertising, and government & academic studies. KN excels in study design, analytics, and custom panel creation; we deliver affordable, statistically valid online research through KnowledgePanel(R) -- the only available probability selected, nationally representative Internet panel.

For more information, contact David Stanton (Vice President, Marketing Communications) at dstanton@knowledgenetworks.com or (908) 497-8040.

Knowledge Networks

CONTACT: David Stanton, Vice President, Marketing Communications ofKnowledge Networks, +1-908-497-8040, dstanton@knowledgenetworks.com

Web site: http://www.knowledgenetworks.com/

Source: PRNewswire

More News in this Category