July 30, 2008
Burst Media and PanRaven Partner to Introduce Multimedia Storytelling Tools to Advertisers
Kel & Partners
Laura Ackerman, 508-366-2099, ext. 125
Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, today announced an exclusive partnership with Panraven, the pioneer of online storytelling services. The partnership will enable advertisers to utilize Panraven's cutting-edge digital StoryAds solution across Burst Network. Panraven's StoryAds is a new form of rich-media advertising that integrates images, audio, video and text into a single multi-page ad unit, creating a custom and immersive form of online expression that advertisers can use to tell their brand or product's story.
"Panraven's StoryAds solution represents a new, dynamic media type that has already demonstrated exceptional user engagement in the form of impressive click-through and pass-along rates," said Cecyl Hobbs, CFO of Panraven. "Burst's 12 years of experience working directly with publishers and advertisers affords them a unique understanding of the needs of this marketplace. We chose to work exclusively with Burst Media as our launch partner to bring the powerful StoryAds creative unit to a huge network of advertisers and independent web publishers."
With highly interactive capabilities, Panraven's StoryAds offers versatile solutions for advertisers to communicate their message to consumers. This new rich media unit offers robust, easy-to-use tools and template designs to help advertisers build their own StoryAds with existing creative assets. Additionally, Panraven's StoryAds can be shared by consumers via email, Facebook and MySpace pages, or blog posts. StoryAds also allow for full user interaction including data entry, testimonials, contests, sweepstakes submission, and more.
As a partner to Panraven, Burst Network can distribute an advertiser's StoryAds across the more than 4,600 high quality independent websites in its fully transparent online ad network. Advertisers utilizing Panraven's rich media technology will be able to employ Burst Network's robust targeting, optimization, tracking and reporting capabilities. StoryAds exemplifies Burst's commitment to expand the creative options available to advertisers from an ad network. Creative solutions available on Burst Network include rich media, mobile, video and other "out-of-the-box" interactive ad units.
Panraven offers an exciting and powerful new way for people to capture, share and treasure their memories and passions. The multimedia service allows people to chronicle and communicate their life experiences through vibrant, expressive stories that can be viewed and shared online and printed in high-quality professionally bound books. Founded in 2005 and based in Cambridge, Massachusetts, Panraven is privately held. For more information, visit www.panraven.com.
About Burst Media
An online media and technology company founded in 1995, Burst Media is a leading provider of advertising representation, services and technology to independent web publishers. Burst Media levels the playing field for these independent web publishers and enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct offerings, the company represents the broadest and deepest number of interest-based web sites online. Burst also markets its ad management platform, AdConductor(TM), which empowers content web sites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.
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