July 31, 2008

SEO Services for PR From iPressroom Deliver R-O-I Through Clicks, Not Clips; New Search Engine Optimization Services for Public Relations Introduced By Online Press Room Provider

LOS ANGELES, July 31, 2008 (PRIME NEWSWIRE) -- With more people finding press releases through search engines than the news media, online press rooms provider iPressroom has introduced a portfolio of SEO services for PR (http://ipressroom.com/seo-for-pr) to ensure organizational communications including press releases, media advisories, fact sheets, backgrounders, executive biographies, online video, online audio, podcasts and images can be found easily through search engines.

"With advertisers abandoning mainstream media for user generated content, the news hole is shrinking, leaving fewer reporters to cover company news," said Eric Schwartzman, founder of iPressroom. "Natural search engine optimization represents the largest untapped opportunity for PR to deliver value online. Our SEO services for PR are a practical solution for PR practitioners to get their press releases search engine optimized before they send them out."

In addition to the new SEO services for PR, iPressroom also provides the public relations industry's leading online press rooms (http://ipressroom.com/online-pressroom) management software as a service, which is used by Applebee's, Carmax, LA Opera, Stanford Federal Credit Union, Target, UCLA, Whole Foods and others to upload search engine optimized press releases and other press materials to their websites, manage contact databases and email campaigns, deliver online video, syndicate RSS, manage blogs, distribute podcasts and more.

SEO services for PR are not limited to clients using iPressroom to power their online press rooms.

SEO PR Services:

 * Keyword Discovery Report - Includes the top three suggested    keywords or phrases your press release, online video, podcast or    image should be search engine optimized for, competitive analysis    of the top ranked websites against your keywords and a list of    keywords and phrases central to your competitor's SEO efforts.  * Press Release Search Engine Optimization - Includes editing of a    press release up to 600 words in length for three keywords or    phrases, an accurate, search-engine friendly summary blurb to    encourage click-throughs, suggested browser page title and unique,    trackable hyperlinks to measure and report click-throughs by    keyword.  * SEO Services for PR Rich Media - Includes options to search engine    optimize image captions, online audio and online video with time    code markers to make it easier for people to find MP3, MP4, MOV and    other rich media files through natural search engines, news search,    blog search, image search and video search. 

Custom online and direct distribution SEO services for PR options are also available.

Since search engines are constantly indexing new pages, the SEO services for PR are priced moderately so clients can continuously increase the amount of search engine optimized content in their online press rooms, or websites, over time. Volume pricing is provided on request.

According to comScore, last year search engines answered more than 9.6 billion queries in the U.S. alone. And eMarketer predicts that corporate marketers will spend 27.5 percent more on search engine optimization in 2008 than they did in 2007, with double digit increases predicted through 2011.

About iPressroom

iPressroom (http://www.ipressroom.com) specializes in helping organizations of all kinds, and public relations executives in particular to manage and communicate effectively through online press rooms, PR software and SEO services for PR. The company supports the rapid deployment of online press rooms, campaign micro sites, campaign landing pages, podcast centers, online community websites and corporate websites. Headquartered in Los Angeles with offices in Irvine and Moscow, iPressroom was conceived by web-based software application and marketing communications experts with over two decades of practical experience promoting name brand companies.

The iPressroom Corporation logo is available at http://www.primezone.com/newsroom/prs/?pkgid=3006

This news release was distributed by PrimeNewswire, www.primenewswire.com

CONTACT:  iPressroom           Katie Hillier           310-499-0544 Ext. 516           [email protected]