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Dynamax Technologies and The Knowledge Zone Set Sail With Launch of iZone(TM) Digital Signage Network for World-Renowned Yachting Centre in Cowes

August 1, 2008

Dynamax Technologies Ltd., a global leader in digital signage solutions, today announced it has teamed with Cowes, Isle of Wight, U.K.-based The Knowledge Zone Ltd. (TKZ), a major publisher and distributor of sailing, yachting, and boating content, and Solutions, Inc., the U.K.’s premier Apple Premium Reseller and wireless network innovator, to design and implement a high-definition (HD) digital signage network, called iZone, to display yachting-oriented content in the world-famous yachting town of Cowes, Isle of Wight.

The iZone system, comprised of 12 screens stationed throughout Cowes, is securely networked by state-of-the-art wireless technology, and powered by Dynamax Technologies’ POV digital signage content management, preparation, and delivery application. Solutions Inc. supervised the network’s design and technical requirements, and physically installed its wireless nodes and screens. The three companies worked collaboratively to ensure the interoperability of all components, perform multiple operational tests, and bring the network online by July 31, 2008.

Cowes, known worldwide for its yachting heritage, typically hosts approximately 200 racing events each season. The major event of the year is the world-famous Cowes Week, first staged in 1826, and the largest and longest-running regatta of its type in the world. Every year, more than 120,000 sailing aficionados converge on the prestigious international yachting destination for the week-long affair, and to enjoy the town’s unique atmosphere and setting. Now, with the availability of the new iZone network, yachting enthusiasts can permanently experience HD content related to each weekday’s competition, and a wide range of related footage and information on the system throughout the remainder of the year.

“This distinctive, specialized digital out-of-home media network deployment truly showcases POV’s world-class flexibility, scalability, and functionality, as well as its penchant for efficiently managing complex architectures across multiple technology platforms,” said Ian McKenzie, chief executive officer at Dynamax Technologies Ltd. “Moreover, this installation also demonstrates POV’s ease of use, seamless integration, and utility in a wide range of diverse indoor and outdoor environments, industries, and market segments.”

“The introduction of iZone is the next logical step for The Knowledge Zone in significantly expanding the reach and distribution of our sailing and boating content to a much broader and more engaged target audience,” said Steve Sleight, managing editor of The Knowledge Zone. “Digital out-of-home media networks, such as iZone, are important components of our content creation and distribution strategy, and offer tremendous opportunities worldwide to deliver rich, compelling, and useful information, as well as powerful advertising from our marketing partners.”

The initial iZone network rollout consists of 12 HD screens stationed throughout Cowes. One screen is placed outdoors at the town’s main marina, Cowes Yacht Haven, while others are deployed in the town’s most popular pubs. Unlike most digital signage installations, which exclusively display advertising messages, the iZone network broadcasts useful editorial content, as well as advertising. Using a multiple-region format for the screens, the network broadcasts live and recorded HD sailing video footage produced by TKZ; current sailing conditions on the Solent, the area of water between southern England and the Isle of Wight made tricky by strong double tides; weather reports and forecasts; tide information; and scrolling news headlines provided by major news sources and TKZ’s Cowes Online web site.

In the future, the new network will enable TKZ to deliver live content directly from the water to the shoreside audience, who, in previous years, has not been able to get close to the action on the race course. Additional plans include extending the network of screens operated by TKZ to other locations throughout the Isle of Wight and onto the U.K. mainland, and the development of a mobile network to provide real-time race updates, live video, and information to mobile devices.

About Dynamax Technologies Ltd.

Headquartered in the United Kingdom, with regional offices in New York, N.Y., Dynamax Technologies Ltd. is a global leader in digital signage software applications, and a leading designer of out-of-home communications networks for media content owners and distributors, retailers, government agencies, universities, and Fortune Global 500 corporations. Dynamax enables its clients to connect with core target audiences by eliminating many of the complexities associated with launching and maintaining digital signage networks. The company’s flagship product, POV, reaches over 30 million consumers around the world each week by delivering customized and highly-targeted news, advertising, and informational content in real time to thousands of networked screens from a single location. Dynamax has strong partnerships with major digital signage, information technology, and audio/visual hardware vendors, and important customer relationships with top-tier retailers, content providers, and corporations. For more information, please visit http://www.dynamaxworld.com.

About The Knowledge Zone Ltd.

Based in Cowes, Isle of Wight, U.K., The Knowledge Zone (TKZ) is one of a new breed of digital publishers focused on delivering high-quality content on specific topics to targeted audiences through whichever media they prefer. The company specializes in the development, production, and distribution of multimedia content aimed at yachting, boating, and leisure sailing enthusiasts. Its print properties include the heavily-illustrated, world best-selling Complete Sailing Manual, published by DK worldwide; the Royal Yachting Association’s flagship book, Start Sailing; and the Cowes Port Handbook, an annual guide to the U.K.’s sailing and boating playground. In the online realm, TKZ publishes Cowes Online (http://www.cowes.co.uk), the official Web site of Cowes, and its rich media section Cowes TV (http://www.cowes.tv), which offers live and on-demand video streams of all sailing competitions staged throughout the year in the town. For more information, please visit http://www.theknowledgezone.net, or http://www.cowes.co.uk.

About Solutions Inc.

Headquartered in Brighton & Hove, with four other retail locations across the southeast region of the U.K., Solutions Inc. was founded on one simple ethos: to provide customers with elegant and affordable resolutions to their specific business logic problems. Now, with over 16 years experience in delivering best-of-breed information technology (IT) and communication facilities to the creative and education sectors, few can match the firm’s professionalism and pedigree. Supported by over 60 technical experts, Solutions Inc is the U.K.’s most dynamic and technically-adept Premium Reseller of Apple’s computer and lifestyle products. Through its own Internet services division, the company has an enviable track record in pervasive wireless deployments, including the U.K.’s first commercial metropolitan area wireless Internet service, launched in Brighton in 2002, and the U.K.’s largest metro area wireless network for home learning, launched in Blackpool in 2004. Solutions Inc. specializes in the complete management of all aspects of a deployment, from hardware specification and network design, to software support and round-the-clock maintenance. For more information, please visit http://www.solutions-inc.co.uk.




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