August 4, 2008
Wall Street Journal Digital Network and Fox International Channels Sign Promotional, Ad Sales Agreement
Fox International Channels (FIC) and The Wall Street Journal Digital Network today announced an agreement to jointly promote and sell The Wall Street Journal Americas, wsj.com's Spanish and Portuguese-language online section focusing on Latin America. The Wall Street Journal Americas can be found via a new dedicated URL, www.wsjamericas.com.
Under the agreement, FIC's television and online properties in Latin America will promote The Wall Street Journal Americas online section to consumers, while its online sales division Worthnet.Fox will become its exclusive third-party ad sales representative in the territory.FIC and Dow Jones' sales teams in the territory will also work jointly in offering multi-platform deals to the print, TV and online advertisers of both entities in Latin America and the US Hispanic market. On-air, FIC's cable television channels in the region such as Fox, FX and The National Geographic Channel will promote The Wall Street Journal Americas online section.
"In addition to creating more awareness of our online presence in Latin America as well as the Journal brand, this arrangement greatly expands our capabilities to assist advertisers in reaching one of the most affluent and influential audiences in Latin America," said Bill Casey, vice president of The Wall Street Journal for International.
"We are thrilled to expand our relationship with Dow Jones," said Hernan Lopez, president of .Fox Networks and COO of FIC. "We continue to pursue global affluent consumers and influential decision-makers around the world, and doing so in Spanish and Portuguese, two of the top 10 languages online, will help us reach more of them."
FIC has television or online sales offices in 33 markets around the world, including Miami, Mexico, Buenos Aires, Sao Paulo, Santiago, Bogota, Caracas, Guatemala and Madrid.
Notes to Editors:
About .FOX Networks:
.FOX Networks, a unit of Fox International Channels, provides online display and online video products to international branding and performance advertisers through its 18 offices around the world. For more information, go to www.foxnetworks.com and www.worthnet.net
About Fox International Channels:
Fox International Channels (FIC), a unit of Fox Entertainment Group, is the wholly-owned global pay television subsidiary of News Corporation (NYSE: NWS) (NYSE: NWS.A). FIC develops and distributes wholly- and majority-owned entertainment, factual, sports and movie channels in virtually all markets across Europe, Latin America, Asia and Africa. Using a variety of strong brands, FIC broadcasts over 120 television services in 29 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 268 million subscribing households, making the division one of the most penetrated and diverse operations in the television industry.
About The Wall Street Journal Digital Network
Marketers seeking business decision-makers and affluent and influential individuals can reach more than 25 million visitors each month across The Wall Street Journal Digital Network. All the sites in the network are owned by Dow Jones & Company and include The Wall Street Journal Online (www.wsj.com), the leading provider of business and financial news and analysis on the web; Barron's Online (www.barrons.com), the site of America's premier financial magazine; MarketWatch.com, a leading investing and financial news site with 100 journalists in 10 bureaus around the world; and AllThingsD.com, a site devoted to news, analysis and opinion on technology, the Internet and media.