August 4, 2008

Etelcharge Retains TransMedia Group to Publicize New Way to Pay Online

BOCA RATON, Fla., Aug. 4 /PRNewswire/ -- (OTC Bulletin Board: ETLC), the leader in proprietary payment technologies that is opening a vast new market for online merchants, has retained TransMedia Group for public relations. (

For shoppers without credit cards, banking relationships or who wish to keep personal information off the Internet, the company provides a way to charge home phone accounts for purchases made online through .

TransMedia Group will kick off a national media campaign centered on a definitive agreement the company has signed to acquire PaymentOne, which has billed over $2.5 billion in client transactions through telco billing.

"Our publicity will explain that with the acquisition, gets a mature company whose estimated annual revenue of $13 million will establish a significant revenue base for Etelcharge," said Glen Calder, TransMedia's President. "We're excited to represent a company with an amazing concept and under the strong leadership of Rob Howe as CEO, who has over 20 years of experience running high tech and consumer electronics businesses."

Prior to joining, Howe was President of CompUSA PC, Sr. VP of Dell North America, where he ran Dell Direct and the Dell Sales, Marketing and Service Organizations. He has also held executive positions with AT&T-GIS, IBM and NEC/Packard Bell Computer Systems. Howe is credited with having invented the "virtual logistics" model which is the standard for online retailing today and has brought numerous successful breakthrough products to market including the first PC with telecommunications built in.

"We are confident that we have the right PR firm to represent a company emerging as rapidly as Etelcharge, which will soon dominate an emerging market comprising an estimated 25 million households in America who want to shop online, but lack the traditional means to do so until our proprietary payment technology made it possible," said Rob Howe, Chairman and CEO of Etelcharge.

"We expect TransMedia, with its vast experience in promoting telecom and technology, will best promote our brand as the most versatile and powerful bill-through-phone-bill platform in the U.S., but also include new features like Etelcharge Version 3.0's Electronic Online Gift Cards and Social Networking with this Payment One acquisition."

TransMedia Group

CONTACT: Glen Calder, TransMedia Group, +1-561-750-9800 x 216

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