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Direct Media's BtoB List Management Group Awarded EH Publishing Portfolio of Lists

Posted on: Monday, 4 August 2008, 18:00 CDT

Direct Media's BtoB List Management Group (an infoGROUP company) (NASDAQ: IUSA), today announced that it has been awarded management of the EH Publishing Portfolio of magazine files. The lists include CE Pro, TecHome Builder, Electronic House and EHX Electronic House Expo, a semi-annual conference attendee file.

Founded in 1994, EH Publishing is an integrated media company, producing market leading publications, events and e-media for the technology and construction industries.

CE Pro

CE Pro (Custom Electronics Professional) magazine is the leading trade publication for professionals involved in the custom electronics business. CE Pro readers specify and sell technology-related products to homeowners, homebuilders and SMB (small/medium business) owners.

TecHome Builder

Homebuilders, architects and developers turn to TecHome Builder as the only magazine that discusses technology in their terms. TecHome Builder advises readers how to leverage home technology, software and community infrastructure to increase productivity, competitive edge, and profits.

Electronic House

Now in its 19th year of publication, Electronic House serves discriminating consumers who enjoy the elegance, simplicity and fun afforded by integrated home technology.

EHX Electronic House Expo

The leading trade show and conference of the $15 billion connected home industry. Focused on the broad market of custom electronic integration and retailing, it is the #1 place for the custom electronics community to gather, network, learn, share knowledge and ideas, and stay up to date on the latest industry trends and innovations.

"The quality EH Publishing lists reach an interesting niche in both the BtoB and affluent consumer marketplaces," stated Mike Mayhew, Executive VP List Management, Direct Media. "CE Pro and TecHome Builder lists give BtoB marketers access to professionals with a penchant for new technology and have many buying needs to run their business successfully whereas Electronic House targets affluent households with very high-discretionary income levels," Mayhew added.

The EH Publishing lists were previously managed by American List Counsel.

For more information, please contact Mike Mayhew at Direct Media, Inc. at 203-532-2418 or email mike@directmedia.com.

About Direct Media, Inc.

Direct Media is a diversified direct marketing services company. Since 1969, Direct Media has provided the appropriate media mix to support all of the direct marketing needs of its clients. Today those services include list, alternative direct response media, and Internet brokerage, as well as list, alternative direct response media, and Internet management. DMI is also renowned in the direct response industry as an expert provider of database services in the United States and worldwide.

About infoGROUP

infoGROUP (www.infoGROUP.com) (NASDAQ: IUSA), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoGROUP has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoGROUP database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoGROUP's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infoGROUP.com. To get a 72-hour free trial and 100 free sales leads, click www.salesgenie.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.

Source: Business Wire

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