InfoSpace’s Dogpile.Com Signs Promotional Partnership Agreement With Petfinder.Com
InfoSpace, Inc. (NASDAQ: INSP), a leading developer of metasearch products, today announced a multifaceted partnership with Petfinder.com, the largest online database of adoptable pets.
As part of the partnership, InfoSpace’s flagship search site Dogpile.com will be prominently featured on the Petfinder web site, exposing Petfinder’s millions of visitors to the Dogpile brand and its metasearch technology. Dogpile and Petfinder will also jointly produce and promote widgets and toolbars which will increase awareness of and drive traffic to Dogpile.com, as well as promote Petfinder’s pet-related content and encourage the adoption of more than 250,000 adoptable pets within the extended Petfinder network of 11,000 local shelters.
“This partnership is a great extension of the Dogpile brand,” said Bruce Allenbaugh, Chief Marketing Officer of InfoSpace. “By working closely with Petfinder to introduce Dogpile’s search experience and our pet-affinity to their pet-loving audience we’ll encourage cross-traffic between the Dogpile and Petfinder sites.”
“Since 1995, it has been Petfinder’s mission to end euthanasia of adoptable pets and to raise awareness of the millions of pets available for adoption across the United States,” said Betsy Saul, founder of Petfinder. “InfoSpace has a unique position in the digital world that will help us continue to fulfill this mission through Dogpile’s pet-friendly audience.”
Dogpile brings users the best of the Web by searching and aggregating results from Google, Yahoo!, MSN and Ask. To learn more about Dogpile and Petfinder, please visit www.dogpile.com and www.petfinder.com.
About InfoSpace, Inc.
InfoSpace, Inc. is a leading developer of metasearch products to help people easily search and discover the web. InfoSpace uses its proprietary metasearch technology that combines the top results from the leading search engines to power a portfolio of branded Web sites, including Dogpile (www.dogpile.com) and WebFetch (www.webfetch.com.) For the second consecutive year, Dogpile ranked highest in customer satisfaction among search engines, according to JD Power and Associates. More information can be found at www.infospaceinc.com.
For millions of people everyday, Dogpile goes beyond search as usual by providing a fun and engaging place to discover all the web has to offer. Dogpile is a business of InfoSpace, Inc. (NASDAQ:INSP). For information about InfoSpace, please visit: http://www.infospaceinc.com.
Petfinder.com is an online, searchable database of animals that need permanent homes. A directory of over 11,600 animal shelters and adoption organizations across the USA, Canada and Mexico, the organization’s technology helps visitors search adoptable pets in their areas that fit their family’s individual needs and preferences. In addition, Petfinder.com also offers a wealth of information about how to select a family pet and how to raise and care for an animal. The Web site is free to use. Animal shelters and placement groups can register to join Petfinder.com online and can start entering pets the same day. Petfinder.com was named one of TIME magazine’s 50 Best Web Sites of 2008.
Cautionary Note about Forward-Looking Statements
This release contains forward-looking statements regarding InfoSpace’s agreement with Petfinder.com and InfoSpace’s metasearch products and services. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Forward-looking statements include, without limitation, statements regarding the extent of exposure to the Dogpile brand, the joint production of widgets and toolbars, the increase in awareness of and traffic to Dogpile.com and the encouragement of cross-traffic between Dogpile and Petfinder. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Factors that could affect InfoSpace’s actual results include the scope and timing of user adoption and implementation and market acceptance of current and future applications and features of InfoSpace’s metasearch technology products and services, including widgets and toolbars, and the actual performance under the agreement with Petfinders.com. A more detailed description of certain factors that could affect actual results include, but are not limited to, those discussed in InfoSpace’s most recent Annual Report on Form 10-K and quarterly reports on Form 10-Q as filed from time to time, in the section entitled “Risk Factors.” Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. InfoSpace undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of unanticipated events.