August 5, 2008
Charter Connects Customers With Online Loyalty Shopping Program Powered By Mall Networks
Mall Networks, the leading provider of merchant-funded loyalty shopping solutions, today announced that Charter Communications, Inc. has adopted the Mall Networks merchant-funded loyalty shopping solution to help drive its new loyalty program, "Live It with Charter"(TM). Live It with Charter(TM) is a free program which offers members an opportunity to earn and redeem points for Charter products and services, prizes, and entries into sweepstakes. Due to the positive customer response to the pilot of the program in Charter's East Division, Live It with Charter(TM) is now available to all Charter customers.
"Live It with Charter(TM) is all about appreciating our loyal customers, and we needed a program that would excite them. The Mall Networks solution is the perfect fit because it's unmatched by any other offering - it's a flexible on-demand solution that provides unique value to our members and helps us reward our most loyal customers to make Live It with Charter successful," said Phil Bellaria, Vice President, Customer Loyalty. "We appreciate our customers, and we are excited to offer this program nationwide."Members of Live It with Charter(TM) earn points for subscribing to Charter services or by shopping through the loyalty shopping program. Every time a member shops through the online mall, they can earn up to 15 points per dollar spent. These points can be redeemed for Charter products and services, prizes and entries into sweepstakes. Prizes awarded in the past range from apparel to high definition televisions and exciting vacations from more than 20 programming partners including Disney, Fox, Oxygen, Food Network and many others.
"Live It with Charter(TM) is an exciting new offering for Charter members packed with great deals, prizes, and services," said Ben Kaplan, COO of Mall Networks. "Charter not only wanted to provide a best-in-class loyalty program, but also unparalleled flexibility to make it as easy and efficient as possible for its members to earn and redeem points from a wide variety of merchants and deals. With the Mall Networks loyalty shopping solution in place, Charter customers will benefit from a compelling, personalized and secure shopping experience."
Mall Networks provides innovative multi-channel loyalty shopping solutions that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries such as financial services, airline and hospitality, and loyalty programs. Organizations like JPMorgan Chase, Verizon, and Spirit Airlines extend and enhance their loyalty programs by offering merchant-funded bonus rewards to their customers whenever they shop online and in-store across more than 700 leading merchants. The success of these programs has been driven by innovations from Mall Networks including:
-- Self-learning personalization for offers and merchants
-- Flexible user segmentation, brand management and dynamic content targeting
-- Cross-merchant search displaying the most relevant products, offers and merchants from across the Mall Networks merchant network
-- Integrated emarketing to drive repeat visits and targeted campaigns
-- On-demand loyalty shopping platform with click-level transaction tracking and end-to-end reconciliation
About Charter Communications
Charter Communications, Inc. is a leading broadband communications company and the third-largest publicly traded cable operator in the United States. Charter provides a full range of advanced broadband services, including advanced Charter Digital Cable(R) video entertainment programming, Charter High-Speed(R) Internet access, and Charter Telephone(R). Charter Business(TM) similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, video and music entertainment services, and business telephone. Charter's advertising sales and production services are sold under the Charter Media(R) brand. More information about Charter can be found at www.charter.com.
About Mall Networks
Mall Networks is the leading provider of merchant-funded loyalty shopping solutions that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries including financial services, card issuers, airline and hospitality, affinity organizations and loyalty programs. Featuring an integrated network of more than 700 world-class online and bricks-and-mortar merchants, Mall Networks' multi-channel shopping solutions and flexible, on-demand platform power personalized online and in-store shopping programs for more than 30 million consumers. Industry leaders including JPMorgan Chase, Upromise, Verizon, Shop.org, Spirit Airlines, Virgin, and NASCAR rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit www.mallnetworks.com.