MSN Mobile Group to Use dotMobi's Mobile Device Database
Posted on: Tuesday, 5 August 2008, 12:00 CDT
dotMobi, the company behind the .mobi internet address designed to find mobile-specific content, has announced that Microsoft's MSN Mobile group will use its DeviceAtlas mobile device database to help develop and deliver mobile-aware content to its customers.
According to dotMobi, its DeviceAtlas is a superset of existing mobile device databases, containing attribute information for more than 5,500 devices around the world, including mobile devices like the Apple iPhone, RIM Blackberry, Nintendo DS Lite and Amazon Kindle.
As part of its goal to meet the needs of its mobile web users, MSN Mobile plans to use DeviceAtlas to understand the mobile capabilities of its customers and help deliver content that meets those needs.
dotMobi has also announced that international call provider Morodo has also adopted DeviceAtlas as its in-house standard. To promote and provision MO-Call, a software-based service that offers low-cost international calls direct from a mobile phone, Morodo needed a solution to handle the different phones and operators. The company implemented DeviceAtlas to provide users with a seamless experience on its website.
David Raissipour, group program manager at Microsoft's MSN Mobile group, said: "dotMobi's DeviceAtlas is unique in that it ties together the mobile content, operator, and handset communities, and lets us create the kind of specialized content that continues to differentiate MSN in the market."
Source: Datamonitor
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