August 5, 2008
Verdiem Announces New PC Energy Waste Campaign
WHO: Kevin Klustner, CEO of Verdiem; Rob Bernard, Chief Environmental Strategist, Microsoft; and Lorie Wigle of Intel, President of the Climate Savers Computing Initiative Board of Directors
WHAT: A virtual press conference and a live Q&A session to launch a new public awareness campaign around PC energy waste; Verdiem, Microsoft and Climate Savers Computing Initiative will discuss the issue and challenge individual PC users globally to reduce their carbon footprint.WHEN: August 6, 2008 at 10 a.m. PT - 10:30 a.m. PT/1:00 p.m. ET-1:30 p.m. ET
WHERE: URL for the live show: http://ms.istreamplanet.com/environment/
WHY: Many consumers are unaware that the average PC is idly consuming power to the tune of 1,000 lbs of carbon dioxide emissions each year. While they are considering everything from eco-friendly bleach to hybrid cars to reduce their environmental footprints, many are overlooking the home PC.
Along with other home electronics that sit idle in low-power mode, the home PC can be responsible for as much as 10 percent of a home's energy bill. As well as the clear harm to the environment, this translates to wasted money each month, thanks to the excessive electricity usage.
By 2010, the Climate Savers Computing Initiative seeks to reduce global CO2 emissions from the operation of computers by 54 million tons per year, equivalent to the annual output of 11 million cars or 10-20 coal-fired power plants.
In support of this goal, Verdiem, Microsoft and the Climate Savers Computing Initiative are working to empower individual PC users to understand and manage the energy and environmental impacts of their PCs.
Join us on Wednesday to learn more about this important issue and what you can do to help.