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Epic Records and Massify Launch Music Video Competition

August 5, 2008

NEW YORK, Aug. 5 /PRNewswire/ — Epic Records and Massify.com, the online production network, today announced a music video competition to give next-generation filmmakers and actors a breakout chance to launch their careers. The competition will use Massify’s social network to discover up-and-coming directorial and on-screen talent and empower that talent through professional mentorship and production support. Massify has partnered with award-winning RSA Films to produce the official music video for “Don’t Forget Sister,” by the Los Angeles-based band, Low vs Diamond.

“This is more than just a great way for us to promote Low vs Diamond and really engage their fans with the music,” said Lee Stimmel, EVP of marketing for Epic Records. “We’re looking at this as a way to find and break new video talent as well.”

“In a world where everybody creates content, our challenge is to identify and cultivate the real rising stars,” said Jules Daly, president of RSA Films. “Massify gives us access to an untapped pool of true next-generation directors.”

Finalists will be chosen on the Massify web site by a combination of expert judging and an audience vote, and the winning director will receive professional production resources and guidance from RSA Films, one of the world’s leading film, television, commercial, and music video production companies. The winner will get to work closely with Low vs Diamond, while the winning actor will star in their official video.

“Massify is committed to fostering career-making opportunities for filmmakers,” said Kenneth Woo, president and co-founder of Massify. “This contest fulfills the promise of our network-to connect the best and brightest young talent with some of the biggest names in entertainment.”

Along with being praised as a “band to watch in 2008″ by Los Angeles Times and being chosen by iTunes as one of their favorite up-and-coming bands of 2008, Access Hollywood, Filter, Detour, Giant, CNN, NME and many others have taken notice of Low vs Diamond’s uncompromising powerful record full of cinematic tracks and undeniable melodies. Rolling Stone magazine recently included the band in their “hot list” section and Los Angeles Times raved, “standing precipitously between overwrought melancholy and chimey hopefulness, avoiding both excesses…the band’s music plays to an optimism that stops short of outright glee.” YRB Magazine praises Low vs Diamond for “composing a debut album full of heart, soul and eclectic musical sounds that’s sure to leave you wanting more,” while Nylon goes on to say “Low vs Diamond will have you singing along until the last power chord fades out. Their major label debut is going to be big.”

CONTEST DETAILS

— Until September 22, Massify invites directors to “pitch” their idea for the music video to “Don’t Forget Sister” by submitting a storyboard and a video treatment explaining their idea.

— A panel of industry experts will then choose the top five pitches, and the community will vote to select the winning director.

— Starting on October 17, Massify will invite actors to submit online auditions for the lead role(s) in the winning pitch. Again, the top five finalists for each lead role will be chosen by the panel, and the community will decide the winner.

— RSA will produce the final music video, working closely with the winning director, which will be distributed both online and on-air.

— To submit a pitch or join the Massify community, please visit http://www.massify.com/ .

About Massify.com

Founded by Brett Icahn and Kenneth Woo, Massify is the Internet’s first production network — a place on the web for up-and-coming filmmakers to collaborate with each other, connect with fans, and make movies. Massify gives filmmakers, actors, and everybody involved with film one place to work together, and the digital tools to do it. Its branded competitions provide members with creative opportunities, who in turn spread that brand’s messaging organically in the form of high-quality, authentic content. Massify believes that by organizing contests on a regular basis and by offering online tools designed specifically to address inefficiencies in the industry, the site will nurture and grow a talented and ambitious creative community, the members of which will in turn leverage massify.com to organize and launch their own projects.

About Epic Records

Epic Records, which was launched in 1953, is one of the premier music labels in the world and is home to artists from virtually every musical genre, including such multi-platinum selling superstars as George Michael, Shakira, Modest Mouse, Sean Kingston, The Fray, Franz Ferdinand, Jessica Simpson and Natasha Bedingfield, among many others. Epic Records is a wholly-owned subsidiary of Sony BMG Music Entertainment. For more information, please visit http://www.epicrecords.com/ .

About RSA Films

RSA Films (http://www.rsafilms.com/) was founded in 1968, by Sir Ridley Scott (“Bladerunner,”"American Gangster,”"Gladiator”) and Tony Scott (“Top Gun,”"True Romance,”"Deja Vu”) and is now one of the leading film, television advertising commercials and music video production companies in the world. Headed by President Jules Daly, RSA has an established reputation for creating innovating and groundbreaking commercials for some of the world’s most recognized corporate brands. Headquartered in Los Angeles, with offices in New York and London, RSA has a roster of over thirty directors. Among the prestigious awards RSA has garnered is an Emmy Award for Best Commercial for “Nike Move” and the announcement in TV Guide that Ridley Scott’s “1984″ Apple Computer spot was voted The Best Commercial of All-Time. RSA has collected numerous GOLDEN LIONS, EMMYS, BAFTA, AICP, Cleo, MTV and MVPA awards since its inception.

Massify

CONTACT: Caitlin Davis of Massify, +1-650-793-3374,massify@digcommunications.com; or for Epic Records and Low vs Diamond,Elizabeth Rosenberg, +1-310-449-2875, elizabeth.rosenberg@sonybmg.com

Web site: http://www.massify.com/http://www.epicrecords.com/http://www.rsafilms.com/




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