August 6, 2008

Cygnus Business Media Partners With DirectoryM

FORT ATKINSON, Wis., Aug. 6 /PRNewswire/ -- Cygnus Business Media, a leading diversified business-to-business media company, announced today it has partnered with DirectoryM and will provide more than 2,500 articles into its Content Publishing Engine. The search directory -- -- is integrated into more than 200 local media sites. Under the agreement, Cygnus Business Media's content can be accessed through a search of local directories using keywords as well as searching by category. The search will not only return content, but local business contacts that carry a brand or product mentioned in the article will also appear on the page.

"Deploying our content through targeted search platforms provides local b2b buyers industry expertise when evaluating purchasing decisions," says Cygnus Business Media Co-CEO Carr Davis. "Contextual marketing is effective and serves our mission to be the best in business-to-business media via the web, in print, through custom marketing and through tradeshows."

Cygnus Business Media serves 15 major markets including Agriculture & Food; Aviation & Transportation; Building & Home Products; Construction Equipment; Fire Rescue & EMS; Industrial & Manufacturing Equipment and Supplies; Jewelry; Landscape & Grounds Maintenance; Law Enforcement; Photography & Imaging; Printing; Security; Sporting Goods & Recreation; Technology; and Vending Equipment & Services. Using DirectoryM's technology, Cygnus articles within the Content Publishing Engine will include links back to the websites that originally published the articles as well as incorporate RSS feeds that can push articles to interested users insuring qualified traffic, targeted demographics and measurable results.

"We now have the infrastructure to deliver measurable gains to Cygnus Business Media's interactive strategy," said Panos Bethanis, CEO of DirectoryM. "These are challenging times for all publishers as they seek to locate unique syndication and boost revenue. We provide a platform that builds a unique audience and defends revenue while expanding a brand's reach. Our publisher partners are extremely pleased with our model."

"DirectoryM has built a compelling local search platform to attract users looking for premium b2b content," adds Davis. "Combining our award-winning content with this platform is another step forward in executing our strategy to leverage that content for new markets on the web."

About DirectoryM

Based in Cambridge, Mass., DirectoryM provides one of the fastest-growing local advertising platforms on the Web. The DirectoryM network reaches visitors at more than 200 regional media sites and garners more than 5 million unique visitors each month looking to find quality services quickly, compare local providers, and interact directly with small to mid size businesses throughout the country. Founded in 2002, the company was purchased by its employees and relaunched in January, 2008. More information can be found at

About Cygnus Business Media

Cygnus Business Media is an internationally-recognized business-to-business media company with a diverse portfolio of products reaching more than 5 million professionals annually. Cygnus Publishing, which includes print, interactive and custom marketing services, and Cygnus Expositions, provide comprehensive, integrated advertising and marketing programs for Cygnus' valued customers and clients. The company's products help you enhance brand identity, generate sales leads, build product awareness, generate sales and strengthen customer/client relationships. For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit

Cygnus Business Media

CONTACT: Kathy Scott of Cygnus Business Media, +1-770-427-5290,[email protected]

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