August 7, 2008

ZAP and BuscaPe Unite to Integrate Classified Ads and Online Shopping in Brazil

SAO PAULO, Brazil, Aug. 7 /PRNewswire/ -- ZAP ( and BuscaPe ( announced a new partnership to launch ZAP Shopping, one of the most complete shopping portals on the Brazilian Internet. BuscaPe will provide the search tool and will offer a wide selection of new products and price comparisons. Through the agreement, ZAP will offer a new vertical, now for products.

The principal objective of the new vertical is to complement ZAP's offer of services, providing an interface between ZAP, its current verticals (property, vehicles, jobs and products) and the service of Latin America's largest price comparison site.

"Once again, BuscaPe has developed a customized tool to offer ZAP's users an efficient search for online shopping prices and products. The partnership with ZAP will help the large number of consumers who access the site looking for the best offers," says Romero Rodrigues, CEO and Founder of BuscaPe.

Games, household appliances and electronic products, CDs and DVDs, books and also products for the home and decoration, sports and hobbies, photography, computing, fashion and accessories and telephony, among others, comprise a catalogue of products for the user, which is divided by filters. It will also allow ZAP users to sell used products through the integration with BuscaPe.

"This partnership was created to integrate and supply a complete e- commerce service in a modern and efficient example of cross service between the two portals. ZAP, which is already a benchmark in the verticals in which operates, now is also aiming to be the best tool for seeking products and services and price comparison on the Internet," states Andre Molinari, Director General of ZAP.

About BuscaPe - BuscaPe is the creator of a product search and price research service offered at the site since June 1999; Grupo ( is made up of media companies focused on the Latin American e-commerce purchase decision process. Receiving more than 30 million hits every month and present in 28 countries, BuscaPe is the absolute leader in purchase decisions in Latin America.

About ZAP - Launched in 2006, ZAP is the most complete, modern and distinctive classified ads and business portal on the Brazilian Internet with four vertical channels: Property, Vehicles, Jobs and Mix. It is the largest classified ads portal with more than one segment, with the same depth as a portal specialized in each vertical. It allows advertisers, individuals and companies to offer products and services in classified ads and on the Internet, as well as information on these sectors. Like the other Grupo Estado Internet tools, ZAP invests in technology and innovation, seeking to add the most modern products in world communication on the Web, to generate ease of use, comfort and results for its users.


CONTACT: BuscaPe Press Office, Luis Claudio Allan,[email protected], or Patricia Hidaka, [email protected],both of FirstCom Comunicacao, +011-55-11-3034-4662; Zap Press Office, MarcoBarone, [email protected], or Lucia Faria, both of Assessoria deComunicacao, +011-55-11-3277-8891, ext. 22

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