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First Americans Selects Wincor Nixdorf's StoreForward ESL Solution; New York Grocer Selects StoreForward ESL for Its Price, Superior Technology and Benefits to Customers

Posted on: Tuesday, 24 May 2005, 12:00 CDT

Wincor Nixdorf, one of the world's leading suppliers of IT solutions for the banking and retail industries, today announced that First Americans, a grocer in Hogansville, NY, has selected its StoreForward ESL Electronic Shelf Labeling Solution through value-added reseller and technology consultant for First Americans, Retail Magic.

StoreForward ESL will optimize store processes and ensure customer confidence through its superior technology, and extreme reliability. With "no batteries" technology, StoreForward ESL is the first of its kind, using patented inductive coupling and 802.11 b/g standard wireless LAN. Real-time communication allows First Americans to instantly change pricing on its products throughout the store multiple times during the day. The system will decrease labor costs and ensure correct product placement and planogram compliance, while StoreForward ESL's reporting capabilities will allow First Americans to more effectively manage its inventory.

"We chose the Wincor StoreForward ESL solution over the competition because of the superior technology and benefits. It gives our customers peace of mind, knowing that the price on the tag is the same price that will ring up at the checkout. In addition, the labor savings will be substantial, and the cost to implement this solution was significantly lower than other solutions we looked at. First Americans' goal is to become one of the most technologically advanced grocers in the northeast, and StoreForward ESL brings us much closer to achieving this."

"Wincor is extremely pleased to announce the installation of our new ESL solution at First Americans," said Doug Wood, vice president of retail for Wincor Nixdorf U.S. "Far more than just an electronic pricing system, StoreForward ESL improves customer confidence and loyalty while delivering the best ROI in the industry. "

The StoreForward suite of solutions combines Wincor Nixdorf's vision of in-store systems functionality with Sun Microsystems' reliable network computing infrastructure to offer a fully integrated, end-to-end solution for retailers. Designed to drive cost out of the business while enabling a new level of customer interaction, Wincor's StoreForward solution includes:

-- StoreForward POS software

-- StoreForward Interactive software

-- BEETLE(R) point-of-sale (POS) hardware

-- The BEETLE /iScan self checkout system

-- Self-service kiosks

-- Industry standards-based x64 server hardware and Sun Java Enterprise System software

-- Service and support, including Out of the Blue 4690 migration services from Wincor Nixdorf

About Retail Magic

Retail Magic provides grocery and specialty retailers in the NY tri-state area with store systems centered around POS software, hardware and backend systems. The company's offerings include value-added services such as consulting and research to ensure that customers have the most appropriate technology for their business.

About Wincor Nixdorf

Wincor Nixdorf is one of the world's leading suppliers of IT solutions to the retail and banking industries. The company's extensive portfolio, consisting of hardware products, software, consulting, maintenance and other services, is aimed at reducing the cost and complexity of business processes while improving customer service. Wincor Nixdorf is the world's third largest supplier of POS systems and automated teller machines and the number one supplier of POS systems in Europe (source: Clarendon Report, April 2004). With over 6,500 employees and net sales of EUR 1,576 million last fiscal year, Wincor Nixdorf operates in over 90 countries with manufacturing plants in Germany and Singapore. Worldwide headquarters are in Paderborn, Germany and North American headquarters are in Austin, Texas. For more information, visit www.wincor-nixdorf.com/usa.

Source: Business Wire

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