August 10, 2008
Behind Bars at the Bar
By Pat Reavy Deseret News
While a lot of people were getting married on Friday, 8-8-08 on the calendar, local law enforcers and a downtown Salt Lake bar reminded residents that the number eight has another important meaning in Utah.A motorist whose blood-alcohol content is above 0.08 can be arrested for drunken driving.
The Utah Highway Patrol, the Department of Highway Safety and advertising group R&R Partners tried to drive home that point by launching their latest DUI campaign Friday at Lumpy's Downtown, 145 W. Pierpont Ave.
Last year, the groups put coasters and napkins with anti- drinking-and-driving messages in bars across the Wasatch Front as well as a life-size cardboard cutout of a UHP trooper at the entrances of each establishment. They also placed a sign on all the bathroom mirrors that looked like a jail booking slate, making a person's reflection look like a mug shot.
This year, the "Drunk Driving, Over the Limit, Under Arrest" campaign stays in the bathrooms, and it takes the mugshot idea a step further. The bathroom stalls have been "decorated" to look like jail bars so a person using the facilities will have the illusion of sitting in a jail cell.
A new set of napkins also will be distributed to the clubs, this time to look like fingerprint charts. And the coasters this year will have two messages.
The first says, "Jail Cell Ale. Best served on an ice cold floor ... If you've been drinking, please ride with a sober friend or call a cab." The second has the phrase, "Big Jim's. You're My Honey Wheat ... Heavy in Body. Sweet & Complex. If you've been drinking, please ride with a sober friend or call a cab." In 2006, there were 56 alcohol-related fatalities on Utah's highways, according to campaign organizers.
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