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Myvu(R) Joins Industry Leaders in Forum Nokia Pro

August 12, 2008

Myvu, the world’s leading video eyewear provider, today announced that it has become a member of Forum Nokia PRO, a program that provides advanced technical, business development and marketing support to selected mobile software companies. As a member of Forum Nokia PRO, Myvu has the opportunity to further strengthen its relationship with Nokia, gain early access to Nokia technology and take advantage of specialized service and support provided by Nokia to help Myvu stand out in the marketplace.

Forum Nokia PRO provides specialized support for advanced developer companies creating the next generation of software based on the Series 40, Series 60 and Series 80 Platforms from Nokia. A select number of companies worldwide who demonstrate industry leadership are chosen as Forum Nokia PRO members. By becoming a Forum Nokia PRO member, Myvu ensures the close integration of its software with Nokia’s devices and benefits from Nokia’s extensive worldwide software distribution channels.

Member companies are also invited to participate in valuable co-marketing activities with Nokia. These can include opportunities to demonstrate applications in Nokia’s booth at industry events and inclusion in Nokia-published software catalogues distributed to mobile network operators and content aggregators worldwide.

Myvu president and CEO Kip Kokinakis said: “Mobile entertainment has come of age, and music and arts fans on the go can now watch video hands-free with the most advanced picture resolution and sound. We’re excited to be a part of Forum Nokia PRO, which takes the mobile experience to a new dimension”.

Myvu targets the American and European consumer markets with video eyewear products. Myvu Crystal, the new premium range of video glasses, transform mobile phones such as the Nokia N95 into a hands-free, full-screen private viewing experience, offering the thinnest, lightest and most durable video eyewear available. Myvu Crystal is a combination of breakthrough technology and a slim, ergonomic design and offers the truest DVD quality experience possible (VGA quality). Myvu Crystal comes in amber or black and includes a rechargeable battery with up to four hours of continuous viewing time.

About Forum Nokia

Nokia’s global developer community, Forum Nokia, connects developers to tools, technical information, support, and distribution channels they can use to build and market applications around the globe. From offices in the U.S., Europe, Japan, China, and Singapore, Forum Nokia provides technical and business development support to developers and operators to assist them in achieving their goal of successfully launching applications and services to consumers and enterprises.

About Myvu Corporation

Myvu Corporation is the worldwide leader in designing and manufacturing innovative video eyewear for mobile entertainment. The company’s Myvu line of personal media viewers has received widespread industry recognition for its breakthroughs in ergonomics, features and functionality.

These accolades include RetailVision’s “Best New Technology” award, iLounge’s “Best Wearable Display” designation and the Consumer Electronics Association’s Innovations 2008 Design and Engineering award. Myvu transforms portable media players, including all Apple video iPod models, Zune and others into a private viewing experience. Myvu is a privately held company based in Westwood, Massachusetts, with venture capital financing from Atlas Venture, The Hillman Company, Intel Capital, Turner Broadcasting System, Inc. and Essilor International. For more information, visit www.Myvu.com

 Contacts: Myvu Contacts: Rahme Mehmet Voice It Consultancy +44 (0) 7886 015222 Email: rmehmet@voiceitconsultancy.com

SOURCE: Myvu Corporation




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