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Critical Media Adds Video From Belo Corp. And News-Press & Gazette Company to Roster of Syndicated Content

August 12, 2008

NEW YORK, Aug. 12 /PRNewswire/ — Critical Media, a real-time broadcast search, syndication and information services company today announced that Belo Corp. and News-Press & Gazette Company have joined its over 400 content providers leveraging the company’s content syndication platform, ClipSyndicate, for immediate distribution and monetization of licensed video assets onto thousands of targeted online properties.

ClipSyndicate is a rapidly growing viral network for the distribution, syndication and monetization of licensed video assets consisting of thousands of registered, high quality, B2B and edutainment websites in the mid and long tail of the Internet. ClipSyndicate is organized into hyper-targeted ad revenue sharing networks supported by a dynamically updating and growing repository of authoritative news and information content. Belo Corp. and News-Press & Gazette Company add their content to a rapidly growing repository of news and authoritative video clips ready-for-syndication culled from over 400 video partners including more than 250 TV network affiliates, wire video services such as AFP and AP, web only video, and cable networks such as Bloomberg TV.

“We think a partnership with Critical Media is a great way to find other platforms to further monetize the local news product NPG stations produce each day. In today’s climate, we’re always looking for opportunities to broaden our reach,” said Mike Stutz, Director of News, News-Press & Gazette Company.

“Our content partners clearly understand the power of syndication and the potential of the ‘Long Tail’ in the video syndication marketplace,” said Sean Morgan, founder and CEO of Critical Media. “The increasing number of partnerships with local broadcasters and media companies demonstrates Critical Media’s continued commitment to provide our Web site clients with the most comprehensive and authoritative collection of licensed video assets to power their vertical Web sites. We are extremely excited to have News-Press & Gazette and Belo as content partners.”

“Advertising-based revenues are going to fuel the broadband video industry for the foreseeable future. The ad model requires scale and syndication is the best way to deliver it,” said Ion Puspurica, Executive Vice President and GM of Critical Media’s Broadcaster Services Group.

About Critical Media

Critical Media is the leader in the real-time capture and value-added metadata processing of TV and Radio, offering a unique set of applications for the monetization of broadcast assets through live remote clip creation, ad-supported distribution and syndication services, live key word search, and IPTV applications. Critical Media’s Broadcasters Services Group leverages the largest fully-deployed real-time TV ingestion/digitization infrastructure, processing more than 14,000 hours of TV broadcast around the world every day, to deliver to broadcasters a suite of turnkey, real-time solutions that require no hardware to install or software to download. The company delivers a full ecosystem for broadcasters that manages ingestion, digitization, value-added processing, advertising supported content syndication and distribution, making it the catalyst for getting broadcasters’ content off the air and online in real time, in short or full program form, in Internet quality or broadcast quality, immediately ready for online monetization. The service significantly reduces the cost of existing solutions while empowering broadcasters with the real-time tools necessary to compete in today’s video market. For more information please visit http://www.critical-media.com/.

Critical Media

CONTACT: Ion Puspurica, EVP and GM of Critical Media BroadcasterServices Group, +1-212-400-8894

Web site: http://www.critical-media.com/




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