August 12, 2008

Research and Markets: An Essential Report on the IT Sales Opportunities for France Telecom S.A., 2008

Research and Markets ( has announced the addition of the "France Telecom S.A. - IT Sales Opportunities - 2008" report to their offering.

France Telecom S.A. together with Orange, Amena, TP Group, Equant and the PageJaunes Group, offers its consumers and other telecommunications operators, a selection of services ranging from fixed line and mobile telephony, data transmission, Internet and multimedia services and other value-added services. France Telecom provides services to its millions of customers worldwide. The company operates in four segments: Personal Communication Services, Home Communication Services, Enterprise Communications Services and Directories.

Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example - increase in demand for WiMax services might result in increase in demand for the required infrastructure and access equipments by France Telecom. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in 'TechNavio', we have computed a 'criticality score' for various IT products and services, for France Telecom.

Further, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example - an acquisition by France Telecom might result in opportunities for IT migration and integration services. By tracking these sales drivers (using 'TechNavio'), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the 'IT Selling Opportunities Map' for hardware (including telecom equipment), software and IT services for France Telecom. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that France Telecom will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to France Telecom. Level III opportunities have the lowest scores and hence, unlikely to sell to France Telecom.

The report is meant for IT and telecom equipment vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enable salespersons to directly contact the key executives within the company.

TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of the author's in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

Key Topics Covered:

1. Company Overview

2. IT Spending and Deployments

3. IT Sales Opportunities

4. Sales Drivers

5. Conclusion

List of Exhibits

Exhibit 2.1: IT Deployment Details

Exhibit 3.1: Software Sales Opportunities Map

Exhibit 3.2: Opportunities and Related Sales Drivers for Software

Exhibit 3.3: Hardware Sales Opportunities Map

Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware

Exhibit 3.5: IT Services Sales Opportunities Map

Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services

Exhibit C1: Calculations for Estimating Criticality Score

Exhibit C2: Criticality Scores for Various Software Applications

Exhibit C3: Criticality Scores for Various Hardware Products

Exhibit C4: Criticality Scores for Various IT Services

Exhibit C5: Calculations for Estimating Demand Score

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