• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Novus Print Media Network and Tribune Media Net Expand Partnership To Include Local Online Advertising

Posted on: Tuesday, 12 August 2008, 12:00 CDT

Novus Print Media Network, one of the top ten media agencies in the U.S., and Tribune Media Net, the national advertising sales organization for major market newspapers within the Tribune Company, (NYSE:TRB) announced an expanded partnership to provide local online advertising to Novus Network's roster of direct response, national, and retail clients.

Novus Network has had a long-standing partnership with Tribune Media Net whose newspapers reach 8 million readers daily and 11 million on Sunday in such key markets as New York, Chicago, and Los Angeles among others. The expanded partnership now includes Tribune websites, which draw 15.5 million visitors a month. This partnership is significant to advertisers because the newspaper media audience -- combined print and online readers -- is growing.

"What made the opportunity for an expanded partnership so attractive was Novus Network's advertising expertise in both traditional and emerging newspaper products," said Kenneth DePaola, president of Tribune Media Net. "Novus has been an excellent partner over the years, and we are proud to offer their clients the value and flexibility of coordinated campaigns among the Tribune's print and online properties."

"Novus Network offers its clients the freedom to quickly, effectively, and strategically advertise in newspapers, newspaper websites, or a combination of both," said Brian Burke, Novus Network's chief executive officer. "Novus accomplishes this through partnerships like the one with Tribune Media Net, which combines strategy and technology in a way that is both valuable and cost-effective for our clients.

"Newspaper readership and advertising are evolving and it is important to develop means for staying ahead of the curve," Burke continued. "Creating programs and partnerships that recognize the changes in newspaper media consumption not only provide value to advertisers, but also sustainable growth for newspapers."

In addition to Tribune Media Net, Novus Network has partnership agreements with McClatchy, E.W. Scripps, Media News Group, Clarity Media Group, Hearst, Gannett, and other publishers for traditional and local online advertising across all 210 Designated Market Areas (DMAs) in the United States.

Novus Print Media Network manages every aspect of traditional and online print campaigns, from overall placement strategy to reporting and analysis, and has grown by more than 40 percent during the last three years.

For more information on newspaper print and local online advertising, call Patrick Soli, vice president of business development, at 888-229-4656 or visit www.npmnetwork.com.

About Novus Print Media Network

Minneapolis-based Novus Print Media Network is a top ten U.S. media agency as ranked by Ad Age magazine. The firm is recognized for its expertise in traditional print and local online advertising, with a savvy, proprietary approach that uncovers significant, ongoing value. The firm's holistic approach to strategic print media buying combines great rates with expertise, fully integrated services, and cutting-edge technology to achieve outstanding -- and measurably higher -- results for its clients. This industry leading company has three divisions: Novus Print Media, serving direct response and national advertising clients; Evantus Print Media, serving retail clients; and Agenti Media Services, a fully integrated partner of Novus Network, providing operational support and workflow efficiencies. Visit www.npmnetwork.com or call 888-229-4656 to learn more about putting the power of Novus Network to work for your organization.

Source: Business Wire

More News in this Category