August 12, 2008
Real Estate Agent Darren Winston Gets Real in Los Angeles
When Kenny Harlow, actor and dancer, recently decided to sell his home, he contacted long-time friend and trusted realtor, Darren Winston of Coldwell Banker, to list his home.
Darren Winston, who specializes in buying and selling homes in the greater Los Angeles area, is currently working with homeowners going through foreclosures and short sales. Although Kenny was going through neither, he felt that Darren would find a way to sell his home and market the listing creatively.
"We contacted HGTV's 'Designed to Sell' producers and were able to get a major portion of our home re-modeled at no cost. Because of the show's popularity, we were also able to get quite a few potential buyers at our first open house!" said Harlow.
In addition to gaining exposure through reality shows, Darren Winston has created a Website, www.UnlistedLA.com, which features the latest pocket listings, notice of defaults, trust sales, and recently bank-owned properties.
"When a family receives a notice of default, folks need someone they can trust to get them through the transition of selling a home under distress. My job is to match them up with buyers looking for a great home at a reasonable price," said Winston.
The biggest challenge for most buyers and sellers these days is getting approved for a loan through the credit crunch. Although prices have come down by an average of 20%, down payments begin at 10% and higher depending on such things as fico scores, annual salary, etc.
"It seems that in this market, cash is king. However, deals are still getting done and loans are still being approved. We just have to be realistic about our expectations in this market and be innovative in listing and buying homes for our clients," according to Winston.
About Darren Winston
Darren Winston is a Coldwell Banker Previews International Real Estate Specialist in Los Angeles. His main objective is to advise and educate clients so they can make informed decisions during a downturn economy. Winston is a member of the Hollywood Hills Council, California Association of Realtors (CAR), National Association of Realtors (NAR), Beverly Hills/Greater Los Angeles Association of Realtors and Multiple Listing Service (The MLS). For more information, visit: www.UnlistedLA.com.
Press Contact: Katherine Winston Phone: 310-922-1544 E-mail: [email protected]
SOURCE: Darren Winston