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Roost.Com Enhances Online Real Estate Search Coverage With Addition of New England Markets

August 14, 2008

Roost, Inc. (www.roost.com), the fastest, most comprehensive search engine for finding your dream home, today announced the launch of its service in the New England area, extending its coverage to New Hampshire, Vermont, Western Maine and Northern Massachusetts. The addition of these new listings gives local home buyers the most accurate and up-to-date homes for sale listings of single-family homes, new construction and for sale by owner properties on the Web and provides real estate agents with a streamlined and effective new way to connect with home seekers. Roost has initially teamed up with Prudential Verani Realty, one of New Hampshire’s largest real estate companies, in promoting the launch.

The addition of New England expands Roost’s network to more than 6,000 popular U.S. cities and market areas. To develop the best, most accurate listings, Roost forms partnerships with local Multiple Listing Service (MLS) boards one community at a time. By contrast, other real estate search sites largely depend on broker feeds and other third party sources which are often unreliable and outdated. Roost’s listings are always current because they are tied directly to the MLS. In this competitive real estate market, outdated information can quickly lead to frustration if a listed property has been sold or taken off the market.

Roost’s services in New England are available within the New England MLS board boundaries, which covers all off New Hampshire and Vermont, the western part of Maine and Northern Massachusetts.

“Our team at Roost takes great care to roll out new markets, and we’re confident that these new market listings will live up to the best-in-class user experience that home seekers count on,” said Alex Chang, CEO of Roost. “Even though the New England market may have been hibernating of late, there is a lot of desirable inventory available. By using Roost, we know users will be better armed to make smart decisions in their home buying quest.”

How Roost Works

Roost is a blazing-fast search engine that sits atop IDX, or Internet Data Exchange, sites. IDX is the national data sharing standard among all real estate brokers. Most popular real estate search sites are listing aggregators, and unlike IDX sites powered by the MLS, these sites get their listings for properties for sale from a variety of sources including brokers, magazine publishers, newspapers, other software companies, and sometimes, even each other. The result is often inaccurate and incomplete data, leading to frustration for home buyers. With Roost, users can create custom search profiles with simple filtering controls to sort by price range, square footage, number of bedrooms and bathrooms, neighborhood, school district, new or resale properties and more – even which homes have granite countertops or pools.

Additionally, Roost’s platform and traffic-sharing approach with brokers helps agents form new connections with potential clients, serving as an important ally for real estate agents struggling to stay afloat in one of the most difficult housing markets in history.

“Roost is a fantastic service for home buyers, home sellers and agents in New England,” said Stephen McGuire, Vice President of Prudential Verani Realty. “Information is critical when searching for a home – it’s the one resource that will make the difference between success and frustration. Roost gives home buyers a real advantage in a difficult market and brings them closer than other online search engines to finding their dream home. The combination of Roost.com and www.Verani.com is a win-win solution for both buyers and sellers.”

Roost recently announced the launch of its service in San Francisco and Seattle and earned the Innovator Award for Most Innovative Technology from Inman News, the leading source of independent real estate news and opinion for the industry.

About Roost, Inc.

Roost is an innovative online real estate platform that combines a network of individual real estate broker Web sites with a comprehensive search engine. Roost offers new search technology, an intuitive, visual interface and the most comprehensive property listings to help users find all homes for sale and find them fast. The company works collaboratively with Multiple Listing Service (MLS) boards and real estate brokers in each region to provide up-to-date, accurate data. Roost.com currently lists homes and condos for sale in thousands of other cities across the nation including; Atlanta; Austin; Baltimore; Boise; Boston; Chicago; Dallas; Denver; Fort Worth; Houston; Las Vegas; Miami; Minneapolis; Nashville; Orange County; Orlando; Philadelphia; Phoenix; Portland; Sacramento; San Diego; San Francisco; Seattle; St. Paul; Tampa; Silicon Valley; St. Louis; and Washington D.C. areas, ensuring the results for each local search are complete. Roost was awarded the 2008 Innovator Award for Most Innovative Technology from Inman News, the leading source of independent real estate news and opinion for the industry. Founded in 2007, Roost.com is based in San Francisco, Calif. To start your home search, visit http://www.roost.com.

Release Summary:

Roost, Inc. (www.roost.com), the fastest, most comprehensive search engine for finding your dream home, today announced the launch of its service in the New England area, extending its coverage to New Hampshire, Vermont, Western Maine and Northern Massachusetts.

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