Wizzard Media Partners With TubeMogul to Expand Distribution of Video Podcasts
Wizzard Media (AMEX:WZE), the world’s largest podcasting network, announced a new feature today allowing publishers to distribute high-quality video content through TubeMogul’s online video distribution and analytics service, now integrated into the Wizzard Media publishing platform. The offering provides a single point for deploying video across the internet and is the first of its kind to combine media hosting, RSS distribution (podcasting), a customizable flash player for viral streaming in social networks and now, all-in-one distribution to 20 of the most popular video sites on the internet. This service is open to all online video publishers free of charge in addition to Wizzard’s current video publishers.
TubeMogul is the first online video analytics and distribution company serving publishing platforms and content creators large and small who need independent information about video performance on the Internet and automated upload to the Web’s top video sharing sites. The integration of TubeMogul’s automated upload and analytics technology with Wizzard’s publishing service, Libsyn, is the latest offering to empower producers to substantially grow measurable audiences and increase revenues through advertising. Historically, users of this service have experienced 3x more views per video.
TubeMogul’s analytic technology aggregates video-viewing data from multiple sources to give Wizzard’s publishers improved understanding of when, where and how often videos are watched. It also enables publishers to track and compare what’s hot and what’s not, measure the impact of marketing campaigns, gather competitive intelligence and share the data with advertisers or friends. Wizzard publishers upload videos one time and the TubeMogul Universal Upload tool, now integrated in the Wizzard platform, deploys them to as many of the top video sharing sites as each producer designates upon initial set-up. TubeMogul aggregates statistics from each of the video sharing sites and provides detailed metrics back to Wizzard.
Additional benefits include:
— Improved Understanding of Viewer Base – better understand audiences to create more targeted and relevant content or products and services.
— Track Trends & Buzz – create groups of videos important to a publisher and track spikes in viewership to identify trends and monitor the pulse of online video viewers.
— Assess Marketing Efforts – assess the effectiveness of advertising efforts by analyzing spikes and trends in viewership across any range of time.
— Competitive Intelligence – see what’s working with a publisher’s counterpart or competitor and compare and contrast viewership trends.
The launch of this new service will simplify the once complicated and time-consuming task for video producers in managing multiple workflows to publish and view audience statistics for videos deployed across downloadable media and online video sharing sites. The resulting benefit of measurable growth in views and audiences provides increased leverage for advertising opportunities for video producers in the Wizzard Media Network.
“Wizzard Media is very excited to partner with TubeMogul to deliver a world-class service for video producers that encompasses both downloadable and streaming video,” said Chris Spencer, CEO, Wizzard. “We are opening our tools to all Internet publishers and focusing on significantly extending the reach of the Wizzard Media platform for content creators. This is a huge step in that direction.”
“There are natural synergies between the TubeMogul upload and aggregation technologies and the broad range of video content on the Wizzard Media Network,” said Brett Wilson, CEO, TubeMogul. “Through collaboration with Wizzard Media, mutual benefits will be realized for video publishers who want the power of TubeMogul in a simplified workflow and a highly scalable model for increased views.”
Wizzard Media is currently showcasing the new service, along with the Wizzard Player, this week in Las Vegas at the 2008 New Media Expo.
About Wizzard Media
Wizzard Media is the industry’s leading podcast hosting network, with an unprecedented one billion-plus download requests in 2007. Podcasts are a means for independent and professional content creators to publish audio and video shows for the world to enjoy over the Internet or on mp3 players, such as the Apple iPod and the Microsoft Zune. Podcasting is a relatively new phenomenon, but Wizzard Media collectively broadcasts millions of podcast downloads per day through media aggregators like Apple’s iTunes, Microsoft’s Zune Marketplace and other podcast aggregators. For more information, please visit www.wizzard.tv. Wizzard Media is a division of Wizzard Software, a leader in speech technology development.
TubeMogul is an online video distribution and analytics company serving video producers and networks large and small who need independent information about video performance on the Internet and an easy way to deploy their work to the Web’s top video sharing sites. TubeMogul’s analytic technology aggregates video-viewing data from multiple sources to give video producers improved understanding of when, where and how often videos are watched, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues or friends. The company’s Load & Track service allows users to upload videos once to TubeMogul and automatically deploy them to as many of the top video sharing sites as they want, within the users’ specified accounts.
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