Search Engine Strategies San Jose 2008 Exhibitor Profiles
Search Engine Strategies San Jose 2008 takes place August 18, 2008 – August 21, 2008 at the San Jose Convention Center in San Jose. Listed below are the Search Engine Strategies San Jose 2008 exhibitor profiles.
For in-depth information about Search Engine Strategies San Jose 2008, visit http://www.searchenginestrategies.com/sanjose/.
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Company: 7Search Booth: 101 Media Contact: Charles Meyer Phone: 800-577-1165 Ext. 6907 E-mail: cmeyer@7search.com Web: www.7Search.com 7Search pay per click search engine offers companies an opportunity to obtain leads and sales from the highest quality Internet traffic. Partnerships with niche web properties, search engines and portals connect advertisers’ campaigns instantly to millions of targeted users with a better ROI than any other PPC network. — No minimum monthly spend — Lower Cost Per Click — Industry leading fraud detection — Responsive customer support — Innovative advertiser tools and services Company: ACQUISIO Booth: 816 Media Contact: MARC POIRIER Phone: 514.704.1062 E-mail: MARC@ACQUSIO.COM Web: WWW.ACQUISIO.COM Acquisio SEARCH is a tool designed for advertising agencies that manage pay-per-click accounts for their clients. It allows campaign managers to launch, manage, and optimize all of their client’s campaigns from a single interface, without the need to log in to Google Adwords, Yahoo Search Marketing, or MSN AdCenter. Additionally, it provides integrated reporting and client collaboration tools to help you save even more time. Company: Adfare Online Video Solutions Booth: 733 Media Contact: Frank Rocco Phone: 415 847 1239 E-mail: Frankrocco@adfare.com Web: www.adfare.com Adfare has been creating low-cost, high quality Online Video Ads for almost 8 years. A pioneer in online video advertising, Adfare offer a comprehensive package of video ad options including: 1) Full-service Video Ad Production. We create videos ads and video banners using our stock library content or an advertiser’s content (images & video), and add music, voiceover and include hosting for 12 months. Delivery within 48 hours. 2) D-I-Y Video Ads. A publisher, their sales team and/or advertiser can use our video ad builder, to quickly create video ads and publish within minutes. 3) On-site Location Shooting & Production. In this option a videographer visits the advertiser’s location and shoots video which is edited into a complete video ad, usually within a week. XML, Java Script, Tracking, Automatic Order Feeds and Complete Stats accompany every video we produce. Company: AdGooroo Booth: 529 Media Contact: Michelle Taylor Phone: 312-432-9407 E-mail: mtaylor@preturn.com Web: http://www.adgooroo.com VPO Press Kit URL: http://www.virtualpressoffice.com/kit/AdGooroo AdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to search engine marketers through its tool suite, including AdGooroo Express, SEM Insight and Trademark Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more, arming them with detailed insights that inform strategic and tactical decisions. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools. Company: Best of the Web Booth: 821 Media Contact: Greg Hartnett Phone: 516-522-2501 E-mail: ghartnett@botw.org Web: http://botw.org “The Internet’s Oldest Directory” began in 1994 as a platform that enabled its users to vote on the web’s most useful resources. Since its inception, BOTW has grown into a comprehensive directory service, cataloging only content-rich, well designed websites. In addition to its original, trusted directory, BOTW hosts a Blog Index (blogs.botw.org) and an innovative new Local Search Directory (local.botw.org). Through its new ventures and constant evolution, Best of the Web is committed to keeping pace with the changing tastes of Internet users. For behind-the-scenes information, please visit the company’s official blog, www.botwblog.org. Company: Business.com Booth: 515 Media Contact: Ben Hanna Phone: 310-775-5621 E-mail: bhanna@business.com Web: www.business.com VPO Press Kit URL: http://www.virtualpressoffice.com/media/presskit/ detail.jsp?showId=1181060942901&companyId=1198790591330 Business.com is the leading business search engine, directory and pay- per-click advertising network serving more than 40 million unique business users and thousands of advertisers every month. Business.com helps business decision makers quickly find what they need to manage and grow their businesses. In turn, Business.com enables advertisers to reach these users wherever they are across the business Internet through premier partners, including Forbes, Hoovers and Financial Times. Business.com users are twice as likely to be members of their company’s senior management team and one and a half times as likely to make or influence business purchase decisions(1) (1) Nielsen/NetRatings @Plan, Winter, 2007 Company: Click Forensics, Inc. Booth: 421 Media Contact: Karl Scholz Phone: 512-493-0909 E-mail: karl.scholz@clickforensics.com Web: www.ClickForensics.com Click Forensics is the industry leader in scoring, auditing and improving traffic quality for the online advertising community. By optimizing every step in the online advertising process, Click Forensics maximizes ROI for advertisers, publishers, and ad networks. Click Forensics’ traffic quality management solutions are relevant for advertisers seeking to reduce costs and improve conversions rates, ad networks seeking to attract and retain advertisers and improve overall eCPM, and publishers seeking to attract quality advertisers and increase earnings per click. For over 5 years the online advertising industry has relied on Click Forensics as the independent authority on traffic quality and click fraud. Company: GoECart Booth: 214 Media Contact: Manish Chowdhary Phone: 203-336-2284 x202 E-mail: mchowdhary@goecart.com Web: www.GoECart.com GoECart(R) is the clear choice for serious merchants focused on creating and rapidly growing a successful online business. With integration with industry-leading partners like Google Checkout, Paypal, Amazon.com, Linkshare, UPS, Google Analytics, Campaigner and LivePerson, GoECart is the most connected e-commerce solution on the market. GoECart combines 250+ powerful features and On-Demand Tier 1 hosting with a delightful shopping experience for customers – all at a surprisingly affordable price. GoECart is THE MOST Search Engine Friendly Ecommerce Software on the market, bar none! GoECart serves a diverse customer base ranging from small- and medium-sized enterprises to Fortune 500 companies. www.GoECart.com Company: Google Booth: 403 Ticker Symbol & GOOG Exchange: Media Contact: pr@google.com E-mail: pr@google.com Web: www.google.com Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. For more information, visit www.google.com. Company: Harte-Hanks Booth: 115 Ticker Symbol & HHS Exchange: Media Contact: Michele Fitzpatrick Phone: (215) 944-9688 E-mail: michele_fitzpatrick@harte-hanks.com Web: www.harte-hanks.com About Harte-Hanks Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services to national and international consumer and business-to-business marketers, tailored to their vertical requirements. Harte-Hanks optimizes customer relationships through: data collection/management; data access/utilization; data analysis/interpretation; knowledge application; and program execution. http://www.harte-hanks.com or call (800) 456-9748. Company: Ingenio Booth: 415 Media Contact: Deann Mayeda Phone: 415-248-4226 E-mail: deann@ingenio.com Web: www.ingenio.com Ingenio, Inc. pioneered Pay Per Call(R) in 2004 as a way to connect millions of buyers and sellers around the world through the combination of the Internet and telephone. Ingenio Pay Per Call is a performance based advertising service that allows advertisers to purchase live customer phone calls generated through Ingenio’s advertising network. One account, one ad, one campaign puts you in front of millions of consumers, regardless of where or how they search. Your business ad will appear across our multi-channel partner network, which includes Web Search, Internet Yellow Pages and Directories, Mobile Search, Free Directory Assistance and SMS Text Messaging. Company: Local.com Booth: 533 Ticker Symbol & LOCM (NASDAQ) Exchange: Media Contact: Cameron Triebwasser Phone: (949) 784-0800 E-mail: ctriebwasser@local.com Web: www.local.com Local.com (NASDAQ: LOCM) is a top U.S. website and local search network attracting approximately 16 million visitors each month seeking information on local businesses, products and services. Powered by the company’s proprietary Keyword DNA(R) and patented local web indexing technologies, Local.com provides users with relevant local search results, which include special offers, user ratings and reviews, local businesses’ website links, maps, driving directions and more. Businesses can advertise on Local.com via a selection of subscription, pay-per-click, banner and pay-per-call ad products. Local Mobile(TM) provides local search results to mobile phones and wireless devices. For more information visit: www.local.com. Company: Marchex, Inc. Booth: 614 Ticker Symbol & MCHX Exchange: Media Contact: P. Kevin Horn Phone: 206.331.3474 E-mail: pr@marchex.com Web: www.Marchex.com Marchex (www.marchex.com) is a local search and advertising company. Marchex’s innovative advertising platform delivers search- and call- based marketing products and services for local and national advertisers. Marchex’s local search network, one of the largest online, helps consumers make better, more informed local decisions through its content-rich Web sites that reach tens of millions of unique visitors each month. Company: Marin Software Booth: 523 Media Contact: Kari Moe Straley Phone: 415-215-6423 E-mail: kari@marketingalchemist.com Web: www.marinsoftware.com Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer(TM) addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin offers a 30-day, full-featured free trial with pay-as-you-go pricing and is designed for those who are spending at least $50,000 monthly on paid search. Customers include Avenue A / Razorfish, a division of Microsoft (Nasdaq: MSFT), Zappos.com and ZipRealty (Nasdaq: ZIPR). Company: Matchpoint Booth: 221 Media Contact: Sally Baggett Phone: 650-810-1362 E-mail: sally.baggett@matchpoint.com Web: www.matchpoint.com On Matchpoint, consumers can search 3000 business categories to find relevant, local service providers and get competitive offers. Then connect with the businesses via the most convenient method for them– online, phone or email. Businesses are matched to consumers via Matchpoint.com or the thousands of partner sites in its network. Matchpoint can drive traffic and generate the type of leads that work for the way a business does business. Publishers can add Matchpoint to their sites to generate additional revenue and provide their users with vendor search. Finally, there’s an easier way for people and businesses to connect. Visit www.matchpoint.com. Company: Omniture, Inc. Booth: 303 Ticker Symbol & NASDAQ: OMTR Exchange: Media Contact: Blake Stowell Phone: (801) 722-0115 E-mail: bstowell@omniture.com Web: www.omniture.com Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University(TM). Omniture’s 4,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. Company: Pulse 360 Booth: 708 Media Contact: Jeff Kamikow Phone: 212-710-4273 E-mail: Jeffk@seevast.com Web: www.seevast.com Seevast Corp is a leading provider of flexible, scalable online ad networks. Seevast delivers high impact ad networks through its owned and operated offerings, Pulse 360, Kanoodle and Syndigo. Pulse 360 is a content-targeted sponsored links and display ad network that helps advertisers reach audiences on premium brand publishers such as MSNBC, Comcast and Fox Sports. Kanoodle provides automated keyword advertising placements in a “meta search” environment on hundred of web properties. Syndigo builds and operates vertical ad networks for publishers looking to build their reach and have more inventory to sell. Syndigo partners include MSNBC and CBS TV Company: SearchIgnite Booth: 118 Media Contact: Amanda Bird Phone: 212-991-4346 E-mail: abird@innovationinteractive.com Web: www.searchignite.com SearchIgnite is a powerful search management and auction-based optimization technology that simplifies large cross-engine search campaigns, providing marketers and advertising agencies with one central platform for managing, optimizing and tracking complex keyword portfolios in real time. Marketers who use SearchIgnite have full transparency and control over their campaigns with flexible bid management capabilities including manual bidding, rules-based bidding and portfolio optimization. Leading marketers and agencies depend on SearchIgnite to simplify and maximize the performance of their paid search campaigns. SearchIgnite is part of Innovation Interactive, a digital marketing services company. For more information, please visit http://www.searchignite.com/. Company: SEMJ.org-Search Engine Marketing Journal Booth: 732 Media Contact: Sean Golliher Phone: 406-599-7277 E-mail: editors@semj.org Web: www.semj.org Search marketing experts Bruce Clay, president of Bruce Clay Inc., along with Susan Esparza, also of Bruce Clay Inc., have joined SEMJ.org as associate editors for SEMJ’s search engine optimization (SEO) category. The first issue of SEMJ will be issued to participants of the search engine strategies conference in August 2008. SEMJ.org publishes Search Engine Marketing Journal (print journal) the industry’s only peer-reviewed, search marketing research journal where contributors can make a difference. The journal features research papers on SEO, search engines, search algorithms, affiliate marketing, global search marketing, new patents, branding, content writing and more. Similar to research journals in other technical fields, industry professionals can submit relevant papers or apply to become editors. SEMJ will feature authors and editors, including full biographies. Company: SEMPO Booth: 331 Media Contact: Greg Jarboe Phone: 978-549-9537 E-mail: pr@sempo.org Web: www.sempo.org SEMPO is a global non-profit organization serving the search marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Representing thousands in over 30 countries, SEMPO has more than 830 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO’s education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google, Superpages.com, SMX and Search Engine Strategies. Company: Soothware Booth: 631 Media Contact: Jessica Ogilvie Phone: 646-723-4081 E-mail: jogilvie@soothware.com Web: www.soothware.com; www.adbuyer.com Soothware is your one-stop shop for search engine marketing. Manage your search campaigns across Google, Yahoo, and MSN in one easy-to- use interface. View your performance, run custom reports, edit campaigns, automate bid changes, and receive keyword recommendations. Our free tools allow marketers and agencies of all sizes to get the most out of their search campaigns. Coming this fall: Soothware is becoming AdBuyer.com – your one-stop shop for online advertising. Create, manage, and optimize search, content and display campaigns. Company: Teradata Corporation Booth: 521 Ticker Symbol & TDC Exchange: Media Contact: Dian Terry Phone: 937.242.4781 E-mail: dian.terry@teradata.com Web: Teradata.com Teradata is the acknowledged global leader in data warehouse innovation and analytical solution development. Every day we raise our customers’ intelligence to higher levels, making them more focused and competitive by gathering enterprise information and extracting actionable insight. Teradata elevates enterprise intelligence by giving every decision maker the insight required for smarter, faster decisions. We add value and reveal opportunity across more dimensions than any competing solution. In every industry and geography, our technologies and expertise make the difference. Simply put, Teradata solutions make companies smarter and give them the competitive advantage to win. To learn more, go to Teradata.com. Company: The Karcher Group Booth: Literature Sponsor Media Contact: Collyn Floyd Phone: 800.310.0317 E-mail: collyn@tkg.com Web: www.tkg.com Celebrating our 10th anniversary, The Karcher Group offers a full suite of web services including natural and paid search engine marketing, web design/e-commerce, and custom content management systems. We believe that web marketing success requires understanding the web business inside-out – from design to programming to SEO. Our goal is to implement strategies that create an outstanding user experience, resulting in increased web traffic, leads, and sales. The Karcher Group has worked with over 500 clients worldwide, from small businesses to Fortune 500 companies. Our work has won numerous awards of excellence, but more importantly driven our clients’ sales to new highs. Company: Tyloon.com Booth: 121 Media Contact: Juan Yanez Carrera Phone: 626-618-0101 E-mail: Juan@Tyloon.com Web: http://www.tyloon.com/ VPO Press Kit URL: http://www.tyloon.com/info/contents- 17/company_ove Tyloon.com is the first unified international local search engine with single-pipeline multilingual support. This means that nationwide businesses of EACH country within the platform can be searched in multi-languages. Currently 27 million American and Chinese business contact information can be searched in English, Spanish, Chinese, or mixed keywords of them. The back office of Tyloon is also a “software as a service” platform. Merchants not only get their contact information listed, but also may display their product/service details and publish text contents. These web-based services such as business card management, invoice & billing, live chat & support, and phone number confirmation, etc. will be implemented soon. Company: Unica Corporation Booth: 209 Ticker Symbol & UNCA (NASDAQ) Exchange: Media Contact: Dan Ring Phone: 781-487-8641 E-mail: dring@unica.com Web: www.unica.com Unica Corporation is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica’s Affinium(R) software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. Unica’s web analytics solutions provide marketers with the ability to analyze web traffic, online customer behavior and internet marketing initiatives. Positioned by leading independent research firms as a leader in web analytics, Unica’s Affinium NetInsight is ideal for enterprise-wide self-service access to web insights. Unica is headquartered in Waltham, Massachusetts with offices around the globe. Company: Website Magazine Booth: 101 Media Contact: Mike Phillips Phone: 800-817-1518 Ext. 6918 E-mail: mike@websitemagazine.com Web: www.websitemagazine.com A FREE print and digital magazine for anyone seeking website success and the most popular trade magazine in its field. Website Magazine helps website owners develop, design, maintain and promote their online business. Subscribe today! http://free.websitemagazine.com Advertisers: Put your products and services in front of the people that need them. Over 133,000 issues are distributed to subscribers, website owners and attendees at the top industry trade shows across North America each quarter. 2008 media kit: http://www.websitemagazine.com/advertising/mediakit_2008.pdf BPA circulation: 133,336 We’re Green!!! Website Magazine developed a foundation to help lessen the impact of the printed magazine on the environment – learn more at ReplaceATree.org. Company: WebTrends Booth: 321 Media Contact: Barry Parshall Phone: 503.553.2741 E-mail: barry.parshall@webtrends.com Web: www.webtrends.com VPO Press Kit URL: http://www.virtualpressoffice.com/kit/WebTrends WebTrends provides solutions that dramatically improve web results for many of today’s largest companies. The company will unveil a new SEM solution at SES San Jose that lets online advertisers generate the best possible results. This automated solution: — Performs daily bid and ad placement changes on its own, but also enables users to apply their insights when necessary — Manages a nearly limitless number of keywords and combinations — Automatically deploys the most effective ad creative, landing pages and targeting options — Provides maximum insight into SEM results Company: YELLOWPAGES.COM Booth: 114 Media Contact: Jodi Bart Phone: 512-495-7173 E-mail: jodi.bart@fleishman.com Web: www.yellowpages.com “Need something?” For more than 125 years, consumers have trusted the Yellow Pages to deliver comprehensive local business information. And today, wherever, however and whenever they “Need something” local, they use YELLOWPAGES.COM. YELLOWPAGES.COM connects consumers to local businesses across the three screens they use most – Web, mobile and TV through AT&T U-verse services. As one of today’s leading local search sites, YELLOWPAGES.COM provides comprehensive local business information, maps, driving directions, videos, user reviews and more. And new mobile features make it easier than ever to find information on the go. YELLOWPAGES.COM provides a suite of interactive solutions, designed to help businesses select the right advertising approach.
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