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211(Me) and Showcase Live Team Up for the Pay My Rent! Comedy Contest Featuring Dave Attell

August 14, 2008

News Facts

— Showcase Live and 211(me) are hosting a text-to-vote competition providing aspiring comedians with a chance to win an opportunity to open for Dave Attell at Showcase Live on August 23rd. The two winners will also be paid $1500 for the gig to help pay the rent! Comedians can sign up by visiting 211me.com/comedy until voting ends on Tuesday, August 19th.

— Comedians can campaign for votes by sharing their mobile “Vote for Me” flyer via mobile text message or email blast using 211(me)’s mobile messaging service, or by placing their custom widget on their website or social network.

— Starting today through August 19th, fans can vote for their favorite comedian via text using the unique voting code provided for each comedian on the contest homepage, or by placing a mobile number or email into the widget for any individual comedian.

— Dave Attell will kick off his latest tour with a first stop at the brand new Showcase Live facility located adjacent to the Showcase Cinema de Luxe at Patriot Place in the shadows of Gillette Stadium in Foxboro, MA. Attell will be the first comedy show at the new venue, which will hold its grand opening on Saturday, August 16th.

— Using mobile event flyers from 211(me), Showcase Live will promote ticket sales for the event. These mobile flyers will include a link to the Ticketmaster phone number, a “Thank You” reply and voting confirmation to all mobile voters.

— With 211(me)’s innovative Mob capability, voters, comedians and other interested parties can sign up to stay tapped into the latest contest developments, allowing Showcase Live to grow its opt-in mobile database.

— 211(me) provides Showcase Live with a rich new channel of communication to enhance its customer loyalty program, giving audiences a way to connect with the brand in a personalized way.

Quote, attributed to Scott Bernstein, Vice President of Marketing, National Amusements

“The name of the game is finding the right way to connect with our audience and to offer them the information and opportunities they’re seeking, be it show details or a chance like this to open for Dave Attell. 211(me) gives our marketing initiatives a more personal touch and provides our customers an enhanced sense of connection to our brands. The goal is to provide our customers a richer experience and 211(me) allows us to do that.”

Quote, attributed to Robert DeFranco, CEO and Co-founder, 211(me)

“211(me) is making it easy for Showcase Live to interact with its audience, drawing new local talent to its roster of performers, while bringing in an audience hungry for a new entertainment experience. They have really stepped up with this great opportunity and are showing themselves to be a unique and innovative venue right out of the gate. We’re excited to work with Showcase Live to help them utilize mobile marketing channels and strengthen their connection with their target audience.”

Quote, attributed to Jeffrey Cutler, Director, Business Development, 211(me)

“211(me) is committed to providing Showcase Live with innovative solutions to help grow their mobile database. The ability to embed live, actionable content through SMS messaging is something no other mobile marketing company does. 211(me)’s mobile content can be shared and saved online, which will provide Showcase Live with a way to spread news virally.”

About Showcase Live

Showcase Live was developed by National Amusements to create a first-class venue, providing outstanding music, comedy, corporate events, children’s theater and other special programming. The 16,000 square foot facility will feature the latest in audio visual technology with three larger-than-life digital projection screens and six HD LCD televisions designed to provide patrons with an even greater visual impact as they enjoy watching their favorite performers. The venue features a state-of-the-art kitchen that will offer a top quality menu with a variety of signature offerings. Guests can pair their dining experience with specialty drinks, cocktails and beverages from the expansive showroom bar.

About 211(me)

211(me) is the personalized mobile mash-up company that allows anyone to put digital photos, messages and links into their own personalized look to share across mobile, email and the web. Its unique mobile content system is available for use direct to consumers as well as to web and mobile social networks. The 211(me) Green & Green Premium products allow users to easily share business contact information with important people while saving time, money and paper. For more information, visit www.211me.com.

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 Contact information: Julie Salickram 211(me) (508) 475-0980 Email Contactwww.211me.com  Suzanne Aronowitz SHIFT Communications (617) 779-1814 Email Contactwww.shiftcomm.com

SOURCE: 211(me)




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