August 15, 2008

Dippin’ Dots Announces ‘Journey to the Center of the Earth’ Movie Sweepstakes Winners

PADUCAH, Ky., Aug. 15 /PRNewswire/ -- Dippin' Dots, known best for its famous beaded Ice Cream, has announced the winners of its "Journey to the Center of the Earth" nationwide sweepstakes in conjunction with the New Line Cinema and Warner Brothers feature film released earlier this summer.

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The Grand Prize winner is Kayleigh Daniels, 16, of Bellevue, Washington. Kayleigh, along with her parents and younger sister, will soon be boarding an Iceland Air flight to Reykjavik. "My whole family is so excited," said Daniels. "Visiting Iceland and seeing where the movie was filmed will be a fantastic adventure," she added. The trip includes airfare, hotels and even a special 4x4 vehicle tour to visit some of the locations.

Other prizes awarded during the six-week promotion included Dippin' Dots Party Packs which were shipped to the winners' homes, official movie posters and tickets to see the film. Weekly winners were Alexis Guay of North Tonawanda, NY, Howard Steeley of Olympia, WA, Aaron Richardson of San Antonio, TX, Delena Lee of Raymond, MS, Andrew Biggs of Queen Creek, AZ and Travis Tharp of New York, NY.

The Dippin' Dots "Journey to the Center of the Earth" sweepstakes and promotional tie-in was created and executed by matrixx, a leading branded entertainment company. Special movie posters and in-store signage were designed and displayed in participating Dippin' Dots locations. Four special collector cards featuring creatures from the film were also distributed.

Consumers entered the sweepstakes by visiting . Secret codes on the collector cards earned bonus entries. Buzz about the promotion was also seeded in special areas of the internet and quickly spread virally across major social networking websites.

About Journey to the Center of the Earth

Journey to the Center of the Earth (PG) is an action packed adventure film from New Line Cinema and Warner Brothers that takes its audience into a breathtaking and surreal world. The movie stars Brendan Fraser who discovers a seemingly endless cave which leads him deep into an unknown world filled with extreme obstacles and unimaginable creatures. Exteriors for the movie were filmed in Iceland and the story was adapted from the Jules Verne novel of the same name. For additional information, please visit .

About Dippin' Dots

Dippin' Dots are tiny, cryogenically frozen beads of ice cream, yogurt, sherbet and flavored ice. Invented in 1988 by microbiologist Curt Jones, Dippin' Dots offers more than two-dozen different flavors, plus seasonal flavors. The company's administrative and production headquarters are located in Paducah, Kentucky. Dippin' Dots are sold in 300 franchised retail locations in the United States and thousands of entertainment venues and special events nationwide. Dippin' Dots Party Packs are also available online for delivery to your home. For additional information, please visit

About matrixx

matrixx is a leading production company headquartered in Santa Monica, CA which specializes in feature film, television and online branded entertainment. The company also works closely with brands to create and execute innovative social media and viral marketing campaigns to drive retail sales. For additional information, please visit .

Photo: Archive: Photo Desk, [email protected]

Dippin' Dots

CONTACT: Terry Reeves, Dippin' Dots, +1-270-415-3255

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