AudibleKids.Com and Parenting Magazine Announce Strategic Alliance to Promote Kids’ Literacy Through Digital Audiobooks
The leading provider of premium digital audio, Audible, Inc., an Amazon.com, Inc. subsidiary (NASDAQ:AMZN), and Bonnier Corp.’s Parenting Group today announced a strategic alliance that taps into the rapid growth of downloadable audiobooks and the need for innovative approaches to jumpstart interest in reading among children.
Designed to provide Parenting magazine’s readers and online users with a new place to turn children onto books, the alliance involves a Parenting-branded download boutique at AudibleKids.com and wide-ranging promotional efforts led by the magazine and its web site, Parenting.com.
“Our effort with AudibleKids offers moms a new approach to inspire their children’s imaginations and help build their confidence to become better readers,” said Susan Kane, editorial director of The Parenting Group and editor-in-chief of Parenting magazine. “We’re thrilled to introduce such a timely, innovative and effective service to our readers and their digital media-savvy children.”
The association will be tied to a Parenting section of the AudibleKids.com website which will feature children’s audiobooks recommended by Parenting editors. The boutique will also contain “all ages” listening lists for family road trips as well as select titles for moms to listen to during those rare moments when they’re by themselves.
To promote the effort, The Parenting Group will be promoting AudibleKids.com in Parenting magazine and throughout Parenting.com beginning August 12. Parenting will also be featuring AudibleKids.com in the magazine’s customized “Back to School” guide for moms, which will be distributed to over 1,000 pediatricians’ offices nationwide.
“Parenting is clearly the leading brand in America today when it comes to providing trusted advice on the best ways to raise a family and be the best mom you can be,” said Brian Fitzgerald, Vice President of AudibleKids. “So their involvement with AudibleKids is yet another validation that AudibleKids is the best way to help parents turn iPods and other MP3 players into digital learning tools to help their children read better and discover a lifelong love of books.”
About The Parenting Group
The Parenting Group delivers over 15 million mom impressions and 20 million consumer touchpoints every month to the valuable mom market. Its two flagship brands are Parenting, the nation’s premier magazine for moms, and the Babytalk portfolio, which includes the monthly Babytalk magazine and its siblings Babytalk First Months and Babytalk Mom-to-Be. The Parenting Group’s other extensions include: Parenting.com; MomConnection(R), an online research tool; and a custom content unit. The Parenting Group is a division of Bonnier Corporation.
About Bonnier Corp.
Bonnier Corporation (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.
About Audible Inc.
Audible (www.audible.com) is the leader in spoken audio information and entertainment on the Internet. Content from Audible is downloaded and played back on personal computers, CDs, or AudibleReady computer-based and wireless mobile devices. Audible has over 40,000 audio programs from more than 470 content partners that include leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible is the preeminent provider of spoken-word audio products for Apple’s iTunes Store. Audible, Audible.com, AudibleListener, AudibleReady and AudibleKids are trademarks of Audible, Inc. or its affiliates. Other product or service names mentioned herein may be the trademarks of their respective owners.
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As used herein, “Amazon.com,”"we,”"our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2007, and subsequent filings.