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dotMobi Premium Domain Name Now Supports Independent and Established Music Acts

August 18, 2008

DUBLIN, Ireland and WASHINGTON, Aug. 18 /PRNewswire/ — dotMobi, the consortium behind .mobi – the only Internet address created specifically for finding Web sites that work on mobile phones – today announced the launch of ringtones.mobi, a site that makes it easier for music fans to buy ringtones and mobile-friendly wallpaper images from independent and established music acts.

ringtones.mobi, which is owned by Zameen Group, was created and is run by Toronto-based ooober, a provider of mobile content management and marketplace services, including self-serve storefronts and interactive text messaging tools to help clients launch mobile media services.

“At ooober, we understand the significance of giving site owners or content providers – whether companies or individuals – a way to promote their content easily and securely on the mobile Web,” said Kashif Hassan, chairman and CEO of ooober. “A .mobi domain helps eliminate reservations about the ability of sites to work on mobile phones, especially as the number of mobile devices around the world continues to increase. We fully support dotMobi’s ongoing mission to ensure that sites, such as ringtones.mobi, are optimized for mobile devices.”

ringtones.mobi allows users to download and purchase content sold by independent bands within the “Stores” section of the mobile site and offers a quick way to sort for the latest tunes through an assortment of pre-listed genres.

Amy Mischler, dotMobi’s VP of Identity and Brand Services, said, “ringtones.mobi was one of dotMobi’s ‘premium names.’ And while it was exciting to see ringtones.mobi sold at the T.R.A.F.F.I.C. East auction last October for $145,000, it’s more exciting to see content come alive under the name. And it’s great to see a site that gives a wide variety of musicians – especially independent ones – access to a global audience who are ready to buy and listen to their music.”

The dotMobi Premium Names list is a set of more than 5,000 commonly used words that the dotMobi domain name registry set aside during its formation. dotMobi was the first domain company to offer selected names directly to the market via an auction process rather than a traditional “first come, first served” process.

About Zameen Group

Zameen Group operates a global network of made-for-mobile web sites enabling consumers to access digital media information, services and content while on the go. Portfolio sites include apps.mobi, dine.mobi, move.mobi, price.mobi and ringtones.mobi, with hundreds of more releases on the way. To join the Zameen Group network, contact us at info@zameengroup.com.

For more information on Zameen Group please visit http://zameengroup.com/ and, on mobile phones, http://zameen.mobi/.

About ooober

ooober, is the industry’s most comprehensive mobile content management and delivery platform for Long Tail and User Generated content for social networks. ooober provides a set of self-service, extensible tools enabling content producers to create their own mobile multimedia storefronts, widgets and text messaging campaigns.

For more information on ooober please visit http://ooober.com/ and, on mobile phones, http://ooober.mobi/.

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain Ltd.), a consortium headquartered in Dublin, Ireland, is leading the growth of internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the-go consumers can have confidence that a web site will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.

For more information on dotMobi domains and registration information, visit http://dotmobi.mobi/. Visit the dotMobi blog at http://blog.mobi/.

   For more information, please contact:   Vance Hedderel   dotMobi   +1-703-485-5563   vhedderel@dotmobi.mobi    Danielle Siemon   A&R Edelman for dotMobi (US)   +1-650-762-2947   danielle.siemon@edelman.com    Gareth Davies   Edelman for dotMobi (Europe)   +44-20-7344-1216   gareth.davies@edelman.com    Kashif Hassan   ooober   +1-416-234-1404, x224   khassan@ooober.com  

dotMobi

CONTACT: Vance Hedderel of dotMobi, +1-703-485-5563,vhedderel@dotmobi.mobi; or Danielle Siemon of Edelman for dotMobi (US),+1-650-762-2947, danielle.siemon@edelman.com; or Gareth Davies of Edelman fordotMobi (Europe), +44-20-7344-1216, gareth.davies@edelman.com; or KashifHassan of ooober, +1-416-234-1404 x224, or khassan@ooober.com

Web site: http://www.dotmobi.mobi/http://zameengroup.com/http://ooober.com/




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