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Barnes & Noble Expands Original Web Programming and Content With Two New Barnes & Noble Studio Series Moving Paragraphs and Why I Read

August 18, 2008

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, announced today the expansion of Barnes & Noble Studio (www.bn.com/studio) as it marks the milestone of one million video views in the first six months since its launch. The Studio is a multimedia destination on Barnes & Noble.com (www.bn.com) that features original content about books, readers and writers, and showcases web video series and other multimedia content about varied aspects of literature, complemented by user-generated material and continues to expand its original content and programming.

Two new series currently being added to the BN Studio lineup are Moving Paragraphs and Why I Read. Barnes & Noble Studio is also the producer of the original web video series Barnes & Noble Tagged!, Book Obsessed, Cover Story, The Book Files, Upstairs at the Square, Meet the Writers and the original audio interview series One on One. In the coming months, BN Studio plans to continue to launch more original productions and content initiatives.

Moving Paragraphs is an occasional series that pairs celebrated writers narrating passages from their favorite books with original animation specially created by talented animators from across the country. The first episode in the series features Pulitzer Prize winning author Richard Russo reading an excerpt from Mark Twain’s Huckleberry Finn to beautiful and haunting original animation. Marketing and communications agency Team Detroit are producers of the series and San Francisco based creative studio Radium crafted the animation for the inaugural episode.

Why I Read is a “man on the street” styled program that asks readers in Los Angeles to share how their favorite books inspire, motivate, entertain, teach and, most of all, help keep them happy. Episode One, which premieres August 18, asks Angelenos to share the reasons they read – and the books they love. Episode Two asks what literary character they most identify with. Why I Read is co-produced with PeopleJam.com, the social networking site that specializes in life improvement content and builds community around that. There will be seven episodes in the first series with plans to produce a second series in a different city. Crossborders is handling production of the series.

“Moving Paragraphs and Why I Read are the fifth and sixth original series we have produced since the launch of BN Studio in March,” said Mike Skagerlind, vice president and head of digital media for Barnes & Noble.com. “We are delighted to be working with Team Detroit, Radium and PeopleJam.com on these new series as they bring new and powerful insights and creativity to our slate of original book-centric programming.”

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 800 bookstores in 50 states. The company is the nation’s top bookseller in quality, and for the fifth year in a row, the top bookseller brand, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent, according to the EquiTrend(R) Brand Study by Harris Interactive(R). Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites. General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.

About Team Detroit

Team Detroit brings together five of WPP’s largest marketing and communications agencies in one central location, including: JWT, Y&R, Wunderman, Ogilvy & Mather and Group M. Implemented in January 2007, WPP restructured its service offerings to offer best-in-class talent and more effective marketing partnerships to its client base in Detroit.

Team Detroit’s client roster includes Bosch, Compuware, Delta Dental, DuPont Automotive, Ford Motor Company, Great Lakes Crossing, Oakwood Healthcare System, Shell, and United Way of Southeast Michigan, The Ambassador Bridge, White Castle and Dollar General. Located in Dearborn, Michigan, Team Detroit employs 1,400 people.

About Radium

Radium is an evolving artist-driven studio that includes filmmakers, artists and designers focused on creativity and innovative solutions. We embrace a shared creative role with our clients to produce groundbreaking work. Our VFX background enables us to provide a strong technological foundation in designing original solutions to the expanding world of advertising.

The San Francisco, Santa Monica and Dallas studios are able to apply resources across an integrated pipeline. We are devoted to maintaining an intimate boutique environment that nourishes the creative spirit.

About PeopleJam.com

PeopleJam.com is the first social utility to truly empower users to discover what works – and what doesn’t – in self-improvement. The site helps people determine the best and most relevant products, resources, experts and information that will have a positive impact on their life. PeopleJam’s robust product catalog is powered by user reviews, professional and user-generated content, advice and customized social networking tools. Visitors to PeopleJam maximize the value of the time and money they spend in self-improvement across a wide range of life topics within Health & Fitness, Money & Career, Love & Relationships, Spirituality and more. PeopleJam also operates the Internet’s first and largest advertising network dedicated to Life Improvement. For more information, go to www.peoplejam.com.




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