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National Geographic and NewsGator Partner to Create Viral Widget Campaign

August 19, 2008

DENVER, Aug. 19 /PRNewswire/ — NewsGator Technologies, Inc. today announced that it has partnered with National Geographic to create, host and track a series of dynamic widgets, including an interactive puzzle widget that transforms photographs into a digital jigsaw puzzle that users spend, on average, several minutes assembling. The campaign redefines and transcends the traditional widget syndication model (download to start pages and social networking sites such as Facebook, iGoogle, or MyYahoo) by adding a new dimension of distribution, allowing third parties to co-brand the widget and feature it on their own sites. Major media sites including Tampa Bay Online and the Dayton Daily News have already picked up the puzzle widgets.

NewsGator-hosted National Geographic widgets include OurShot, a widget in which photo editors highlight recent exceptional work, and YourShot, through which end users can contribute photos in the hopes of being featured in the magazine. The YourShot widget features finalists each day in the form of a puzzle, which can then be co-branded by third parties and featured on their sites at no charge. Interested third parties are able to add the puzzle widget by using a single URL to submit their logo and RSS feed information. In just the first 30 days of the launch, the widget was syndicated to over 23 media sites not affiliated with National Geographic, extending the potential reach of the National Geographic branded widget to over 3 million new users.

“We’re looking to find ways to take advantage of the latest Web technology to increase our online presence and extend our coverage, and NewsGator’s Widget Services are a natural fit for us to accomplish that,” said Rob Covey, managing editor and creative director of National Geographic. “With the puzzle widget, we have really been able to extend our brand through co-branding, now allowing our partner sites to get up and running with the widget smoothly and efficiently through a single URL.”

“National Geographic is the latest of our growing list of media customers who are defining a new generation of media experience based on dynamic content syndication and user interaction that results in a more engaged audience,” said Jeff Nolan, vice president, NewsGator Consumer and Media Services. “By redefining the syndication model, we are enabling our clients to extend their best content to major media sites in addition to start pages and social networking sites — resulting in much greater exposure and the potential for an exponential number of ads to be served.”

NewsGator’s syndication and data services offerings help media companies, content publishers and advertisers engage audiences through the use of social media and Web 2.0 technologies. NewsGator’s Web 2.0 syndication products, including personalized RSS readers, Widget Framework and Widget Ads, give companies the tools they need to enable their audiences to create, subscribe and interact with the most relevant content while staying within the company’s brand. NewsGator’s widget and data services are in use by some of the world’s largest media companies and brands, including CNN, Media General, National Geographic, Newsweek, CBS News, Reuters, USA Today and Discovery Communications. For more information, visit http://www.newsgatorwidgets.com/.

About NewsGator Technologies, Inc.

NewsGator Technologies helps enterprises and media companies leverage social computing solutions to deliver real business value. The company’s enterprise social networking and widget services are in use by hundreds of the world’s most recognized brands, including Bank of America, Biogen Idec, CBS, CNN, Discovery, National Geographic, Procter & Gamble and USA Today. NewsGator Social Sites and Enterprise Server give enterprises better ways to collaborate, share content, expand employee knowledge and improve productivity. NewsGator Widget Services enable media and brand companies to better engage their audiences and extend the value of their brands through viral syndication of content. NewsGator also offers free, award-winning RSS aggregators for the Web, desktop, mobile devices and e-mail clients. For more information, visit http://www.newsgator.com/.

About National Geographic Digital Media

National Geographic Digital Media (NGDM) is the multimedia division of National Geographic Ventures, the wholly owned, taxable subsidiary of the National Geographic Society, one of the world’s largest educational and scientific nonprofit organizations. At the forefront of the digital media revolution, NGDM publishes Nationalgeographic.com; delivers multimedia content to digital consumers; manages content partnerships across broadband, mobile, gaming and other consumer digital platforms; and provides video and film footage to commercial, theatrical, education and other digital footage markets.

NewsGator Technologies, Inc.

CONTACT: Laura Farrelly of NewsGator, +1-303-552-2046,lauraf(at)newsgator(dot)com; or Karen Pantinas of Beaupre & Co. PublicRelations, +1-603-559-5836, kpantinas(at)beaupre(dot)com, for NewsGatorTechnologies, Inc.

Web site: http://www.newsgator.com/http://www.newsgatorwidgets.com/http://www.nationalgeographic.com/




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