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Excel.Com Unveils New Category of Online Business Services Integrating Internet Marketing, Real-World Sales Tools for Business Acceleration

Posted on: Tuesday, 19 August 2008, 12:00 CDT

Excel.com, a leading provider of telecom and Internet services for business, announced today it has launched a new suite of online business services for small and medium-sized businesses seeking integrated optimization of online and offline sales and marketing.

Online Business Relationship Management (Online BRM) is an emerging strategy for businesses seeking better returns on their investment in search engine optimization (SEO) and directory-marketing. As Internet content grows exponentially, the ability for businesses to reach customers and customers to find businesses is challenged by the failure of standard search to create relevancy. Said Excel.com CEO James Cashiola, "Search is a critical strategy for businesses seeking to create a competitive advantage, but it is not sufficient. Businesses that marry SEO with real-world sales and marketing will ultimately outgrow the competition and realize the long-term benefits of the Web."

Excel.com's Online BRM services include integrated VoIP with local search, hosted Microsoft Exchange and CRM integrated with online lead generation and converged tracking of both phone and Web lead management. This new category combines the power of traditional search from Google and MSN with active lead generation management to deliver better alignment with real-world growth campaigns.

According to Excel.com, Online BRM will not replace SEO and Search Engine Marketing, but the emerging category will make it possible to connect with customers in a more relevant way. The future of Online BRM will include:

-- Integrated horizontal and vertical search

-- Integrated pay-per-click and pay-per-call lead generation

-- e-Word of Mouth referrals through business networks

-- Dynamic category search ensuring local and cultural relevance

-- Active analytics and offline lead management ensuring conversion to sales

"Online BRM will evolve to become the great equalizer for smaller businesses making size irrelevant," said Cashiola. "Moving beyond simple directories, Online BRM is a more active way to manage your online relationships for offline sales."

As part of its Online BRM strategy, Excel.com introduced Excel Analytics which allows businesses to track ROI for all marketing, sales, and promotional efforts from an easy-to-use web dashboard. Unlike traditional search engine tracking, Excel Analytics delivers data for both customer traffic online and in the real world. Using a combination of location-based services and phone tracking systems, businesses can approximate customer locations, customer density, and customer proximity. Future Online BRM solutions will integrate social networking capabilities.

The integrated suite of strategic services was first introduced at the Excel-Your-Business.com Seminar Series in early 2008. Said Cashiola, "Demand for these online strategies and tools has been astounding. Entrepreneurs and business owners recognize that they must do more than put up a Website if they are going to harness the power of the Internet. We have seen customers grow their revenues from $10,000 a month to more than $1 million a month just by adopting an integrated approach to online business relationship management."

About Excel.com

Excel.com is a leading provider of Internet and telecom services for business. Excel.com is owned by Excel Telecommunications, a facilities-based IP provider and the largest independent provider of next-generation and traditional communication products focused on providing the best customer experience not only to its end users but also to its resellers and distribution channels. For more information on Excel.com services for small and medium-sized businesses, including search engine marketing and online business relationship management visit www.excel.com or www.excel-your-business.com.

Source: Business Wire

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