August 20, 2008
Control Room Presents Live Performances From Virgin Mobile Festival Exclusively Online at MSN Music in Concert
LOS ANGELES, Aug. 20 /PRNewswire/ -- A diverse line-up of artist performances from this year's Virgin Mobile Festival, including Jack Johnson, Nine Inch Nails, Lil Wayne and many more, will be available for free to millions of fans worldwide via online broadcast at music.msn.com/virgin-festival1, Control Room and MSN confirmed today. The three-part series created by Control Room, the world's leading producer and distributor of world-class entertainment content, and with event producer IMP, captures the electricity and excitement of the two-day event by Virgin Mobile USA which boasted more than 60,000 attendees and an eclectic roster representing every music genre.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070613/VIRGINMOBILE )The three-part series can be viewed on broadcast the dates listed below and VOD for four months following the initial broadcast.
Package 1: August 21, 2:00 p.m. ET/11:00 a.m. PT 1. Jack Johnson 2. Iggy & The Stooges 3. Black Rebel Motorcycle Club 4. Bloc Party 5. KT Tunstall 6. The Go! Team http://music.msn.com/virgin-festival1 Package 2: August 28, 2:00 p.m. ET/11:00 a.m. PT 1. Lil Wayne 2. Stone Temple Pilots 3. Gogol Bordello 4. Citizen Cope 5. Sharon Jones & the Dap-Kings http://music.msn.com/virgin-festival2 Package 3: September 4, 2:00 p.m. ET/11:00 a.m. PT 1. Nine Inch Nails 2. The Offspring 3. Andrew Bird 4. Rodrigo Y Gabriela 5. Taking Back Sunday http://music.msn.com/virgin-festival3
"Virgin Mobile USA provided us with an amazing opportunity to offer a wide variety of phenomenal artists performing live from Virgin Mobile Festival, one of the most popular summer festivals in the country," said Aaron Grosky, Control Room president. "Shows like Virgin Mobile Festival allow Control Room to consistently deliver the most diverse and compelling artist performances for MSN Music in Concert."
"We're delighted to extend the reach of the Virgin Mobile Festival to a whole new audience with the vibrant combination of Control Room and MSN Music," said Ron Faris, director of Brand Development and Partnerships at Virgin Mobile USA. "This year's festival was packed with so many memorable moments. We're happy to share them, especially with those who couldn't travel to be there." Virgin Mobile Festival was held on the grounds of Pimlico RaceCourse(R) in Baltimore, MD on August 9th and 10th.
Control Room has produced nearly 100 live shows including Madonna, Foo Fighters, Rihanna, Jay-Z, Lenny Kravitz, and more, providing exclusive music content for MSN "Music in Concert" series. In 2007, Control Room produced Live Earth, the most watched online entertainment event in history.
About Control Room
As the leading producer and distributor of world-class entertainment, Control Room's live music programming showcases the world's biggest artists from a variety of venues through multi-platform broadcasts via television, broadband and wireless platforms. Control Room has produced and distributed nearly 100 live music events delivering the highest quality productions in the industry with 8-10 camera shoots in Native HD (1080p) and using Dolby 5.1 to ensure the most compelling audience experience. In 2007, Control Room produced the largest entertainment event in history, Live Earth. On July 7, 2007, the 7-continent, 24-hour music extravaganza featured 150 of the world's leading artists to raise awareness for the Climate Crisis with a message of solutions and personal responsibility.
About MSN Video
MSN Video is one of the largest free programmed video services on the Web, watched by more than 12 million unique users per month. In addition to streaming news, entertainment and sports video clips from more than 50 content partners including "The Today Show," FOX Sports, MSNBC, Reveille, Control Room, CBS, News Corp. and Fox Entertainment Group, MSN Video presents a broad array of live events to online audiences worldwide. More than 50 top advertisers support MSN Video, which is available to consumers at no charge. MSN Video is available on the Web at http://msnvideo.com/ to consumers in the U.S. MSN Video is also live in Australia, Canada, France (English and French), Japan, Netherlands, U.K., Brazil, Denmark, Germany, Italy, Singapore, Spain, Thailand, Indonesia, Philippines, Malaysia, Mexico, Sweden, Belgium, Taiwan, India, Vietnam, Russia and in Spanish in the U.S. MSN Video is coming soon in China, Norway, Argentina, Chile and Columbia.
Overall, MSN, Windows Live and Microsoft.com attract more than 550 million unique users worldwide per month. With localized versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering Web services to consumers and online advertising opportunities to businesses worldwide. Most recently, MSN partnered with Control Room to stream Live Earth, the largest online entertainment event in history, with over 62 million streams worldwide.
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
About Virgin Mobile USA
Virgin Mobile USA, Inc. [NYSE: VM], through its operating company Virgin Mobile USA, L.P., offers millions of customers control, flexibility and choice through monthly Plans Without Annual Contracts, with national coverage powered by the Sprint PCS network. Virgin Mobile USA's full slate of smart, stylish and affordable handsets, including the Wild Card, Slash and Flare, are available at approximately 40,000 top retailers nationwide and online at http://www.virginmobileusa.com/, with Top-Up cards available at more than 140,000 locations. Virgin Mobile USA, known for its award-winning customer service, was recently rated the best prepaid wireless service for the second year in a row in the Annual PC Magazine Readers' Choice Survey, with 90% of its own customers reporting satisfaction with its service. Virgin Mobile USA allows customers to earn free minutes in exchange for viewing advertising content online through the innovative Sugar Mama program.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070613/VIRGINMOBILEAP Archive: http://photoarchive.ap.org/PRN Photo Desk, [email protected]
Virgin Mobile USA
CONTACT: Ehrin Cummings of Control Room, +1-310-550-3883,[email protected]; or Brynn Vitale, Waggener Edstrom Worldwide,+1-212-907-6649, [email protected], for Microsoft; Corinne Nosal,Virgin Mobile USA, +1-908-607-4235, [email protected]
Web site: http://www.virginmobileusa.com/http://msnvideo.com/