August 21, 2008

Home Seekers Vote for “Best Value Homes” in Local Markets With Launch of New Online Poll at ZipRealty.Com

Between foreclosure listings and falling home prices, there are many ways to look for bargains if you're in the market to buy a home right now. But finding the "best value" in local areas -- at least according to fellow home seekers -- just got a little easier, thanks to a new online voting tool introduced this week by the popular online real estate site,

Responding to users' enthusiasm for sites that allow shoppers to rank products or services, ZipRealty has launched a new tool that asks its clients to answer "Is this home a good value? Yes or No?" for more than 1.4 million MLS-listed homes in 35 markets posted on the site. After a selection is made, the total votes for the home is shown, including how that particular home ranks compared to other homes in the same area in terms of the number of 'YES' votes.

When the home is taken off the market or when the list price of the home is adjusted, the votes for the home are removed and the home is reset on the list of ranked homes in that area.

The "Vote for Value" option is the latest in a variety of online community features the leading online residential real estate brokerage has introduced in recent years. ZipRealty clients are able to post reviews and comments about listed homes with a "Client Ratings" feature that launched in 2006. In July 2008, the company introduced a real estate IQ quiz called "Price Me Now," inviting users to guess sale prices on listed homes in select U.S. markets.

"Whether searching for a home online or speaking with close friends, home buyers are always interested to find out what others may consider to be a good home for the price," said Patrick Lashinsky, ZipRealty's president and CEO. "We believe that our new 'Vote for Value' feature is a great addition to It's another tool that brings our online community together to exchange ideas about their local real estate market."

About ZipRealty, Inc.

ZipRealty (NASDAQ: ZIPR) is a full-service residential real estate brokerage firm. The Company utilizes its user-friendly Web site and employee real estate agents to provide homebuyers and sellers with high-quality service and value. ZipRealty's Web site provides users with access to comprehensive local Multiple Listing Services home listings data, as well as other relevant market and neighborhood information. The Company's proprietary business management system and technology platform help to reduce costs, allowing the Company to pass on significant savings to consumers. Founded in 1999, the company operates in 34 major markets in 19 states and the District of Columbia. For more information on ZipRealty, visit or call 1-800-CALL-ZIP.

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SOURCE: ZipRealty