VERTual Media Begins Using ClickFacts Ad Network Management Tools

VERTual Media and ClickFacts have announced a partnership for VERTual Media to utilize ClickFacts automated Risk Discovery(TM) solution to protect VERTual Media’s advertisers. With automated monitoring of network publishers for inappropriate content and presence of malware, ClickFacts’ solution ensures high quality content for VERTual Media’s advertisers and the safeguarding of their publishers from malicious attacks.

ClickFacts Ad Network Management Tools allow advertising networks to dramatically reduce the potential of delivering malicious code or inappropriate content to consumers of web advertising by automatically scanning the advertising creatives and publisher pages for content and malware before delivering the advertisements.

“VERTual Media is raising the bar for ad networks,” said Michael Caruso, the CEO of ClickFacts. “They are now able to provide complete transparency into the network for its advertisers, alleviating any concerns about ad placements, and are now able to sign more clients and generate more revenue for the same inventory.”

“Using the ClickFacts Ad Network Management Tools has allowed us to concentrate on our core business of serving our customers,” said Chris Butler, the CEO of VERTual Media. “Our staff is now devoted to helping advertisers reach their goals instead of having to manual-check the pages for offensive content and creatives for malware.”

The new benefits that VERTual Media is now providing to its customers include:

 —  Assurance of consumer privacy and security protection in their     marketplace —  Ability to garner higher CPMs (only serving ads into content that     advertisers approve) —  Self-serve tools for smaller advertisers & publishers (via automated     content and malware scanning) —  Cost savings due to the elimination of manual compliance review —  Prevention of costly litigation      

The terms and conditions of the partnership were not disclosed.

About ClickFacts

ClickFacts is the industry leading provider of risk discovery tools for online advertising networks to help make the Internet a safer place for businesses and consumers to interact through digital advertising without falling victim to cyber crime. ClickFacts is privately held and was founded in 2005.

About VERTual Media

VERTual Media is the largest male oriented ad-network created for advertisers who want to reach the 18-34 year old male audience. VERTual Media offers a one-stop-shop for advertisers seeking expertise in male media with competitive pricing that provides access to 30 million unique monthly visitors and 500+ publisher partners. The personal service and unique technology paired with the unmatched network size, and highly relevant male specific content provides VERTual Media a significant competitive advantage over traditional ad-networks.

 Contact: Mikhail Ledvich ClickFacts, Inc. Email Contact 415-623-9025 www.clickfacts.com

SOURCE: ClickFacts Inc