OBSNews.Com Reports on San Jose Search Engine Strategies Conference & Expo
Posted on: Friday, 22 August 2008, 03:00 CDT
SAN JOSE, Calif., Aug. 22 /PRNewswire/ -- OBSNews.com -- This week in San Jose more than 6,000 internet marketing professionals from around the world recently gathered to learn the secrets of search engines like Google, Yahoo, Microsoft, and Ask.com at the Search Engine Strategies Conference & Expo.
World Class Search Engine Optimization and Marketing Training
The week long conference provided education, hands-on training, and networking opportunities for leading internet companies and professionals dedicated to mastering the twin disciplines of Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
The person most responsible for this year's conference, Kevin Ryan, the Global Content Director for Search Engine Strategies, had this to say about the event, "even in a year in which the economy has been struggling our events are still attended well because companies understand more and more the importance of being found on search engines as an integral part of their marketing strategies."
Insights From Search Giants Like Google and Yahoo
Noted Google engineer Matt Cutts was on hand to share his company's perspectives and philosophies about how businesses should engineer their website content and links from other websites to ensure optimum recognition from Google's search results.
Search Engines As a Tool For Public Relations and Media Relations
One education session that generated significant interest from participants concerned the intersection of online news and internet public relations. Lee Odden, CEO of TopRankMarketing.com (http://www.toprankmarketing.com/) said of his fellow panelist Greg Jarboe, co- founder of SEO-PR.com (http://www.seo-pr.com/), "Greg is one of the first SEO experts to really understand the importance of using Public Relations practices in an overall search engine optimization strategy."
For his part, Jarboe praised Odden as an innovative SEO expert who promotes the idea of 'digital asset optimization' which suggests extending a search engine optimization approach to all aspects of digital media such as photographs, videos, audio clips, in addition to traditional webpage content.
The next full four day training event will be SES Chicago from December 8- 12, 2008 (http://www.searchenginestrategies.com/chicago/).
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Source: PRNewswire
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