August 22, 2008
Janome America & ThreadBanger.Com Unveil the TB12 & TB30 Sewing Machines Today on Thread Heads
Janome America, Inc., a leading manufacturer of home sewing machines, is set to introduce two new innovative machines today on Thread Heads, the first show to debut on ThreadBanger.com, the groundbreaking online network for people who create their own fashion. The TB12 and TB30 are the first ThreadBanger branded sewing machines to hit the market and offer user-friendly features that are the perfect creative tools for the Do-It-Yourself (DIY) enthusiast.
"There is no denying that the DIY trend is sweeping the nation," says Jiro Hagiwara, president and CEO of Janome America Inc. "From how-to videos, forums and blogs, to newsletters and contests, our partnership with ThreadBanger.com has allowed us to further help crafters create and find their own style. It was only natural for us to take the next step in developing ThreadBanger branded machines, making it easier to recycle and recreate old garments into fresh new fashions."
Bringing the high quality that consumers have to come know and trust from the Janome brand, the TB12 and TB30 incorporate computerized precision and high tech features that enable sewists to create every project with a professional finish. In addition to multiple stitch functions and amazing accessories, these machines also have a portable design that is perfect for on-the-go DIY projects.
With each American disposing of approximately 35 pounds of old clothing and textiles annually, Janome and ThreadBanger recognize that do-it-yourself fashion opportunities can be found everywhere. Blending creative inspiration and conservation, the Janome TB12 and TB30 only use 4 watts as opposed to the typical compact fluorescent lights consuming about 5-30 watts.
ThreadBanger is a network for people who love to DIY, recreate, refashion and craft. The network brings together people who can share their ideas, tips and advice with others and help make the world more fashionable - ThreadBanger style! Thread Heads is hosted by Rob Czar and Corinne Leigh, who scour the streets looking for indie designers and crafters who share their passion with the world. New episodes air every Friday on ThreadBanger.com.
The TB12 and TB30 will retail for $299 and $599 respectively and are available at Janome dealers nationwide.
About Janome America, Inc.
Janome America is the largest subsidiary of Janome Sewing Machine Company of Japan, which produces nearly two million sewing machines annually as well as a line of related sewing products and embroidery software. Janome is a category leader in innovation and Janome sewing machines are recognized throughout the industry for their ease-of-use and unsurpassed stitch quality. For more information, please visit: www.janome.com.
About Next New Networks
Next New Networks is a new kind of media company, creating and programming online television networks for targeted communities, incorporating the best elements of television and the web. Since its start in March 2007, the company has launched sixteen networks, and its video programming has been viewed over 190 million times via the company's "super-distribution" strategy, which includes formal content partnerships with leading destinations including YouTube, iTunes, MySpace TV, AOL Video, Amazon Unbox, Tivo, and Yahoo! Video.
Hit programming from Next New Networks includes Channel Frederator (home of "Internet People" and popular series The Meth Minute 39), Barely Political (the creators of Obama Girl), daily auto news network Fast Lane Daily, pop culture series EPIC-FU, and Indy Mogul, a network for the YouTube generation of DIY filmmakers. The company, headquartered in New York, is privately owned, with investors including Spark Capital, Goldman Sachs and Velocity Interactive. For more information, please visit www.nextnewnetworks.com.