Internet Providers Begin Exploring Caps On Downloading
Several Internet service providers are moving to curb the growth of traffic on their networks, or at least make the subscribers who download the most pay more.
This could result in more customers having to learn to watch how much data their Internet use entails, but could also be a deterrent for companies that hope to make the Internet a conduit for movies and other content that comes in huge files.
Many cable companies have been either imposing or talking about usage caps, because their lines are shared between households.
One ISP company, Frontier Communications’ announcement is noteworthy because it is a phone company – and it is matching a seemingly low ceiling set by a main cable rival: just 5 gigabytes per month, the equivalent of about 3 DVD-quality movies.
“We go through that in a week,” said Guy Distaffen, who switched Internet providers, lured from his cable company to Frontier by a year of free service on a two-year contract.
But soon after the switch, Froniter quietly updated its policies to say it would limit his Internet activity each month.
“If they start enforcing the caps we’re going to have to change service,” said Distaffen. Other subscribers on Broadbandreports.com, where the cap was first reported, echoed his feelings.
But since the other option for wired broadband in his area is Time Warner Cable Inc., switching providers isn’t necessarily going to get him away from a bandwidth cap.
Time Warner is trying out a 5-gigabyte traffic cap for new users in Beaumont, Texas. Every gigabyte above that costs $1. More expensive plans have higher caps – at $54.90 per month, the allowance is 40 gigabytes. Depending on the results of the trial, Time Warner Cable may apply the same pricing structure elsewhere.
Some believe caps on Internet use are no stranger than the limited number of minutes a cell phone subscriber gets each month. Internet use varies hugely from person to person, and service providers argue that the people who use it the most should pay the most.
But so far, the industry hasn’t worked out where to set the limits, or how much to charge users who exceed them. Fearing a customer backlash, most providers are setting the limits at levels where very few would bump into them. Comcast Corp. has floated the idea of a 250-gigabyte monthly cap.
Next Year, Frontier plans to start enforcing its 5-gigabyte cap. First, it will let customers know how much data they use each month, a figure that most people don’t know how to track on their own (the tech-savvy Distaffen gets it from his Internet router). Then it will offer premium plans with higher caps to those who use more data.
Frontier says most of its 559,300 broadband subscribers consume less than 1.5 gigabytes per month.
But Chief Executive Maggie Wilderotter said traffic is doubling every year, which means that by the time the caps would be put in place, a lot more users will exceed them. In two years, the average user could be consuming 6 gigabytes of traffic per month if the current growth rate holds up.
According to Wilderotter, the growth of traffic means the company has to invest millions in its network and infrastructure, threatening its profitability.
Dampier disagrees, saying the costs of network equipment and connecting to the wider Internet are falling.
“If they continue to make the necessary investments … there’s no reason they can’t keep up” with increasing customer traffic, he said.
Karen Miller, a Frontier spokeswoman, referred questions about the cap to the company’s Web site. On one page, the site says there “are no plans to limit customer usage,” but on another page, the company already reserves the right to suspend or terminate users who exceed 5 gigabytes of traffic per month.
A 5-gigabyte traffic allowance is enough for maybe 15,000 Web pages, or tens of thousands of e-mails, but as the Internet becomes rich with video, there is more and more content available that eats up gigabytes.
Distaffen said he reaches 5 gigabytes in a week even though he doesn’t download movies or play games online.
He said he does have a device that links a ham radio to the Internet, allowing distant radio enthusiasts to use his broadband connection. But that makes up only a fifth of his traffic.
Distaffen believes he really isn’t a heavy user. “I don’t see how they came up with their numbers.”